templates and resources for photographers

the client experience shop


photographer after
booking client guide

An after-booking client guide is like the house warming gift a realtor hands over when she gives new home owners the keys to their dream home. It’s what you send to clients once they’ve determined you’re their missing link and book you. It’s how you demonstrate immense gratitude, communicate further client expectations at this stage, dive deeper into their experience with you, and tell them what to expect now so they’re fully informed and totally excited. 

The after-booking client guide includes:

This on-boarding guide is different than the initial welcome packet in that it’s not written for a new lead but for a new client that has booked your service so it builds connection in a new way and starts the ball rolling towards compelling word of mouth referrals.

Not only will clients think that you have all of your ducks in a row, but they’ll be super impressed that you have something designed and put together for them at each point on their journey with you. Say hello to wooing clients every step of the way and goodbye to unnecessary emails with questions you should have answered or clients feeling like they’re left in the dark after they book.

Designed by me and written by my conversion copywriter, this welcome guide template is fully scripted with prompts in key places so you can fill in your business details and personalize your brand voice. This InDesign template is available to purchase with options including portrait or wedding photography focus. You can easily slide in your images, insert your unique business details, and add a splash of your brand voice for a polished marketing piece that represents your business well, communicates your client expectations, and creates a personal connection with every new lead that inquires.

A fully designed and scripted customizable template - in InDesign with a portrait or wedding photographer option that you can easily personalize for your business

An educational video tutorial - that walks you through exactly how to use the file and an overview of how to update the template in InDesign. I'll show you how to change fonts, colors, images, text, formatting, exporting your file, and exactly why each section is included and laid out exactly the way it is (yes! There is a mega method to my madness.

what's not included:

Stock images used in sample display design, fonts (but you will receive instruction on where to purchase your very own license. They generally cost around $15-25.

The software to edit is not included. You will need to have Adobe InDesign to edit this template.

The ashton Malone collection

click here for a preview of the ashton Malone after booking guide

let me customize the template for you

short on time or
you don't have indesign

all for only an extra

You provide the content (based on the providedcopy prompts) and I do the design! Design time is one week after content is received.


find out more!

photographer welcome packet

check out these other shop favorites  //  ashton malone brand collection

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off the shelf brand collection

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photographer price sheet

a special thank you:

to the talented photographers who gracious allowed me to use their photos in the designs of these templates.

Portrait Templates: Tami Fosher Photography

Wedding Templates: Jamie Wieseler Photography

let's build you a brand experience that connects with dream clients and keeps you booked solid

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