When you’re trying to build a brand that works for you and attracts the right clients, it’s hard to figure out how.
It’s easy to mimic other successful photographers or jump from website template to website template trying to create the right “strategic flow” and style BUT usually something just doesn’t feel right.
It’s time to feel as good about your online presence
as you feel about the photographs you take.
Let’s showcase the real YOU and build a thriving brand that differentiates your client experience from everyone else’s.
(aka the double shot)
A custom branding and web design experience that helps you brand the REAL YOU so you cultivate a REAL connection with clients and potential clients.
Feeling like you don’t know your brand story, who you are, or if what you like is authentic to you
In tune with the REAL YOU in your brand and business, so you’re not spinning your wheels trying to figure out how to stand out or differentiate yourself
Losing your dream clients to the competition, because they can’t tell the difference between you and 10 other photographers
Standing out and making such an impression with your clients that they bring repeat business and referrals because you’ve branded your entire client experience to wow them at every touchpoint
Wondering why you can’t book more clients when you take your business so seriously and are true to your craft
Booking the best clients who tell you they knew you were the one from the moment they landed on your website
Dreaming about the day you can share your photos with confidence, point people to your beautiful portfolio page, and send out a welcome packet that matches your website that matches your email signature that matches your business cards...that matches YOU.
Confident in your logo, color scheme, branding, welcome packet, business cards, and more because it’s all cohesive, beautiful, and fits you to the ‘T’.
Beautiful, emotional. I think I spent almost every email crying because with each design she unveiled it was like she was in my head knowing exactly what I wanted. Her patience with me was unbelievable. Most importantly, Ally said "NO" if my idea was some what too "unicorny". She advised me and together we achieved the most beautiful brand. One of a kind. The whole process was beautiful, educative, fulfilling and life changing that am coming back to her. Yes! I am working with her again.
The photographer who has invested in education and defined their style
Knows who they are in business and where they’re going
The photographer who’s ready to have a cohesive brand, marketing materials, and website that matches their style for a more personal touch that results in more connection and conversions.
IS just starting out and hasn’t figured out who you are as a business owner, the clients you’re trying to attract, or the type of shoots you love to do
Doesn’t have the budget to invest in professional branding (don’t go into debt for this - there are other DIY options that will carry you until you’re ready to make an investment)
Isn’t ready to complete an in-depth questionnaire, curate the photos you want on your website, collect inspiration to send me, and make time to send me all requested items by the deadline ;-)
Here’s a step-by-step look at what this experience includes:
Developing Your Story Call with Jessica Rasdall (topics include: defining your ideal client and niche; discussing pricing and packages and how they stand next to competitors in your market)
Brand Discovery Questionnaire
Professional Brand Proposal and Mood Board
Logo Concepts - 2 unique logo concepts to choose from. Including 3 rounds of revisions.
You will receive a primary logo, alternate logo, and watermark.
Color Palette and Font Selection
Brand Style Guide
Business Card Design
Note Card/Thank You Card Design
Social Media Kit: Including: Facebook Cover Design, Instagram Branded Quote Template, Instagram Branded Story Template, Instagram Highlights
Email Signature Image
A Mobile Friendly Website, so visitors don’t bounce or fail to see your pages loaded properly
Homepage Design & up to 5 Interior Pages with guidance on creating a strategic flow that leads your clients through your site (about, services, testimonials, team, etc.).
Copywriting for Homepage, About Page, and One Services Page included.
Portfolio Page with 3 additional interior galleries. This is where your clients will fall in love with your work.
Custom designed blog to match your website
Basic SEO Set Up
Video tutorials to show you how to update your site
The investment for this package is
branding and custom showit website
“I love my website and brand! It makes me giddy with joy and amazed you captured me. I find I have a lot of creativity bottled up but can never express it outward and you somehow got it out and now I am finding I’m able to run with it!!”
view the full brand
view a few of my latest labors of love!
For the “Connect and Convert Online” collection, the branding and website design process takes 10-12 weeks to complete. Just imagine - in a little over 2 months you can have a cohesively branded business that fits the REAL you for REAL connection and lastings results.
I build your website on ShowIt or WordPress with ProPhoto. Both ShowIt and WordPress are mobile-friendly, user-friendly, and extremely responsive. ShowIt and WordPress also both utilize a WordPress Blog to better optimize your website for SEO purposes.
I consider payment plans on a project by project basis. But, I never require full payment upfront regardless. You pay 50% down at the beginning of the project to secure your project date and the final 50% is due before the beginning of the web design phase.
Honestly - if you’ve gotten to this point, you probably already know if you want to choose me over another designer. And, if you don’t, I’m probably not the right fit.
The thing about branding from within is...there’s no need to pitch you or try to convince you why I’m better than someone else. My heart, personality, and design savvy is spilled all across these pages and my portfolio, so if I haven’t made a REAL connection with you by now, we’re not each other's dreamies. And that’s okay.
If you get to this point and you’re thinking….she’s the one! Oh friend - I cannot wait to get your inquiry message!
Once your project is finished, you’ll receive a personalized training video to guide you through updating and maintaining your website. You’ll have complete access to your website and files, so anyone can update your site. You can also hire me if you’d like, as I do offer quarterly maintenance packages.
Because every one of my clients has a different work-life situation and I like to really chew on and process ideas and questions, communication will be brainstormed and chatted out via useloom.com. These quick videos and screen shares allow us to do everything we would do on a call, but better!
This gives me time to provide thoughtful strategy and have time to think before responding for a best case scenario. It also allows easier communication instead of trying to work around schedules. Plus, you have flexible time to think and process, too.