Would you love more than anything to KNOW you’re delivering 100% to every client, your family AND not forgetting about your own self care?
Wish you could work from a place of rest every day?
Do you feel like you’d be a better wife and mom if you could just get your business-self in order?
When you’ve invested in your education, defined your style as a photographer, and honed in on who you are as a business owner, the next step is to ramp up the efficiency and effectiveness of your workflows and marketing to create a raving customer experience…
... so you GET YOUR TIME BACK and grow your business the way you should be growing.
(aka the triple shot)
Instead of being embarrassed by your logo, brand, or website
You’ll share your brand and drive traffic to your website with confidence
Instead of feeling like you have to do what everyone else is doing to get the leads and bookings they are
You’ll have your own differentiated brand that fits YOU, so your dream clients know exactly why they should choose you over other photographers
Instead of feeling like as soon as your clients book their package their experience goes from “cruising the freeway” to “bumping down a gravel road…”
You’ll have a branded client experience that wows clients at every touchpoint and keeps them coming back and sending referrals again and again
Instead of feeling like you never have enough time, don’t know exactly where you’re at with each project, and constantly repeat yourself with a bajillion back and forth emails to clients
You’ll have branded workflows that run efficiently to keep you organized and everything you need to inform your clients ONCE about what to expect, which means you’ll have more time and energy to do whatever you want to do.
This is the best of ALL worlds. It’s a custom experience that helps you develop branded workflows and a complete client experience so you can better manage your time and better serve your clients.
It’s also a well-thought-out process that helps your brand communicate everything your clients need to know so they choose you BEFORE they even hit submit on your contact form, which saves you:
you know what I’m talkin’ about...
from sending 1 billion emails back and forth from the time of inquiry to the time of delivering final edits and so much more.
that knotted pile of spaghetti that is the ideas and business “must-dos” in your brain
Has been in business for awhile and developed a solid base of clients
Wants to transform every aspect of their customer experience and the interaction clients have
Feels like you need to legitimize your business and start running it like the successful company you’ve built up
The photographer who is just starting out and hasn’t figured out who you are as a business owner, the clients you’re trying to attract, or the type of shoots you love to do
The photographer who doesn’t have the budget to invest in professional branding (don’t go into debt for this - there are other DIY options that will carry you until you’re ready to make an investment)
The photographer who isn’t ready to complete an in-depth questionnaire, curate the photos you want on your website, collect inspiration to send me, and spend considerable time mapping out your client workflows.
Here’s a step-by-step look at what this experience includes:
Developing Your Story Call with Jessica Rasdall (topics include: defining your ideal client and niche; discussing pricing and packages and how they stand next to competitors in your market)
Brand Discovery Questionnaire
Professional Brand Proposal and Mood Board
Logo Concepts - 2 unique logo concepts to choose from. Including 3 rounds of revisions.
You will receive a primary logo, alternate logo, and watermark.
Color Palette and Font Selection
Brand Style Guide
Business Card Design
Note Card/Thank You Card Design
Social Media Kit: Including: Facebook Cover Design, Instagram Branded Quote Template, Instagram Branded Story Template
Email Signature Image
Design of 2 Additional Custom Branded Designs to use your personalized workflow and create that custom branded experience. (choose from list)
Design of Welcome Packet to send with first email inquiry to share services and what comes next including copywriting
Design of Price Sheet/Two Page PDF Design to use in workflow for your custom needs including copywriting
A Mobile Friendly Website, so visitors don’t bounce or fail to see your pages loaded properly
Homepage Design & up to 5 Interior Pages with guidance on creating a strategic flow that leads your clients through your site (about, services, testimonials, team, etc.).
Copywriting for Homepage, About Page, and One Services Page included.
Portfolio Page with 3 additional interior galleries. This is where your clients will fall in love with your work.
Custom designed blog to match your website
Basic SEO Set Up
Video tutorials to show you how to update your site
Client Experience Playbook - to dive into mapping out your workflow
One on One (via Loom video) development of a custom workflow for your signature offer.
Custom PDF of your Mapped Out Branded Workflow Provided
The investment for this package is
branding and custom showit website
“I love my website and brand! It makes me giddy with joy and amazed you captured me. I find I have a lot of creativity bottled up but can never express it outward and you somehow got it out and now I am finding I’m able to run with it!!”
view the full brand
view a few of my latest labors of love!
Ready to finally get help with your workflows, so you’re not so disorganized?
Do you spend more time than you’d like at the computer
than on the couch cuddling your fam?
Tired of late night edits and a pages-long to-do-list?
Wish you could catch your breath?
Does your husband wish he could see you more?
Do in 1 week what used to take you 4-6 weeks.
Do in 1 day what used to take you 4-6 days.
yes! let's chat!
For the “Work Faster, Connect Better, and Convert More” Collection, the full process takes 14-16 weeks to complete. Just imagine - after we complete this project, you’ll have a cohesively branded client experience that serves, sells, and saves—serves you and your clients better, sells more bookings by connecting the right way, and saves you time and admin overwhelm.
When you start to map out your workflows, you’ll realize that at the root, they’re really just your client experience...and your client experience IS your brand. Your brand is every touchpoint you have with your client...every thing of “you” that they encounter.
I’ve had to map out and brand my own workflows in my business to better serve my clients and better serve myself and my family, and I’m passionate about helping my clients not just build pretty websites and branding BUT build complete branded client experiences.
Most of my clients choose me because I take a deeper, more strategic approach to branding. And they prefer that I’m truly helping them serve their clients and grow their business while helping them gain back their time and home lives.
Honestly - if you’ve gotten to this point, you probably already know if you want to choose me over another designer. And, if you don’t, I’m probably not the right fit.
The thing about branding from within is...there’s no need to pitch you or try to convince you why I’m better than someone else. My heart, personality, and design savvy is spilled all across these pages and my portfolio, so if I haven’t made a REAL connection with you by now, we’re not each other's dreamies. And that’s okay.
If you get to this point and you’re thinking….she’s the one! Oh friend - I cannot wait to get your inquiry message!
I build your website on ShowIt or WordPress with ProPhoto. Both ShowIt and WordPress are mobile-friendly, user-friendly, and extremely responsive.
Since this package is a wham-bam complete overhaul ( which is a longer process), I allow you to split your payment into three parts. This looks like: a retainer at booking, second payment due before we begin the branding process, and third payment due before the design of the website. Each payment will essentially occur a month apart.
Once your project is finished, you’ll receive a personalized training video to guide you through updating and maintaining your website. You’ll have complete access to your website and files, so anyone can update your site. You can also hire me if you’d like, as I do offer quarterly maintenance packages.
Because every one of my clients has a different work-life situation and I like to really chew on and process ideas and questions, communication will be brainstormed and chatted out via useloom.com. These quick videos and screen shares allow us to do everything we would do on a call, but better!
This gives me time to provide thoughtful strategy and have time to think before responding for a best case scenario. It also allows easier communication instead of trying to work around schedules. Plus, you have flexible time to think and process, too.
yes! let's chat!