On the blog today, I am sharing 10 Easy Tweaks to Create Brand Clarity and a Website that Converts for Photographers. It can be overwhelming when you are in the DIY phase of your business. We are so excited when we get started to have a logo and toss it on our social media, our promotional materials, and a website template. After a while and we have gained more experience you can easily start to feel like it just doesn’t fit who you are as a photographer or your style at all!
It’s common to outgrow something from 2-3 years ago, especially if you started your photography business by chance because you just loved taking photos. By now you probably have WAY more experience, defined who you are and your style of editing, and you have probably taken some form of education. That all means you have grown and changed and that is awesome! It also means that it is time for a brand that fits who you are now as a photographer so you can attract those dream clients who “get you” on the spot and can’t wait to book your services!
To succeed at having brand clarity and running a photography business where potential clients feel like they know who you are from the minute they land on your website and can’t wait to actually meet you in person, you need to keep it real and be intentional with your brand. I promise you, NO ONE should sit back and assume they have a clear brand that people will LOVE or website that adequately reflects who they are just because they put a lot of work into it.
As photographers or creatives in general, we have to continually take a good hard look at our brands and make sure it’s showing a true representation of who we are a person and communicating clearly what we offer and how to book our services. Time is short, as we all know, so if you make potential clients work too hard to get to know you or what you offer, I promise they will go with another photographer and I don’t want that to happen to you!
Here are 10 easy tweaks to make your brand clear and website connect with your dream clients:
If you know you need to make some big-time tweaks to your brand so that you can create brand clarity and build a consistent visual representation of your photographer business easily I have a couple of ways that I can help you do just that!
First up, in the Brand Shop, I have predesigned Brand Collections that you can easily select the brand you want to work with and I will do all of the designing for you. However, the best part of the brand collections is the Brand Guide that comes along with it. In this guide, you are providing all of the tools you need to create a consistent clear brand when you relaunch and in all aspects of your business. Think colors, fonts, logo usage, website elements, and so much more! Check them out below…
BUT if you have been dreaming of a specific brand but just haven’t been able to bring it to life, go ahead and check out my Tailor Made Custom Brand Package. This is where I will design you a custom brand and then we will customize the package of your dreams (and budget) so you get to decide how much work you want me to do and how much you want to do yourself!
Hearts and Hoorays friends!
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