the EXPERIENCE

The ultimate branded experience your clients will love.

Together we can create an experience for your clients that starts with your website’s contact form and leads them down a professionally designed and intentional automation.

A branded client experience is having a cohesively designed brand through every touch point. From your welcome email to your logo, from your price sheet to your website you are constantly creating moments where you can connect and start your professional relationship. Your clients will rave about their experience with your brand if it is professionally and cohesively put together.

you are an extremely talented photographer

You have mastered your craft but you are overworked, not charging your worth, and feel like you are missing out on your life while watching others through your lense live theirs to the fullest. You long for the day your dream clients take notice and you can charge your worth and book less sessions. You have jumped from template to template trying to DIY your brand, spending hours upon hours staring at a computer screen, but you are missing out on your kiddos baseball games, ballet recitals, or just snuggling on the couch with your family. With nightly and weekend photo shoots and hours of editing you’re already missing too many of life’s moments. 

You’re ready to replace hustle with balance! You are ready to book less sessions, be able to raise your prices, and create more space in your business to enjoy the life you have worked so hard to build for your family.

You built your business to have more time with your family, not to keep you away from them. I create branded client experiences for photographers that beautifully share your heart’s story from the first moment your dream clients connect with your brand. From your welcome email to your logo, from your price sheet to your website, I create more time for you and your littles with intentional design.

It is so important to have clarity about who you are and what is driving you in your business, so you can create a compelling client experience based on the characteristics, strengths, gifts, and talents you already possess. You have a unique style with an incredible story behind it! Creating an unforgettable branded client experience will replace the need to convince people to hire you. From your welcome email to your logo, from your price sheet to your website you are constantly creating moments where you can connect and start your professional relationship. Your clients will rave about their experience with your brand and you know what that means - more money! Let’s save you time, solidify your foundation, and get to the heart of your brand!

Imagine your dream clients falling in love with your work on your website, reach out via your contact form, receive a beautifully designed welcome email and packet with all of the information on your services, and book the session without you having to lift a finger. 

HOW IS THIS POSSIBLE?

Well my friend with the instant gratification of communication these days on social media, we tend to be impatient waiting for a response and the information we need to book. As a potential client when I come across a talented photographer I already love, and they have a professional system that is not only beautifully branded but easy to use, I am booking no matter what the cost. Raise your hand if you are with me?! 

Let’s get real honest here…

Are you struggling to pinpoint your brand because you haven’t taken the time to develop a brand that represents who you are at the core and your life’s vision, purpose, and mission? Picking from a sea of templates that everyone has seen hundreds of times isn’t going to set you apart OR make you more profitable.

If your clients can’t get a good feel for what you’re like to work with and who you are when they interact with your brand, they’re less likely to hire you. Your dream clients need to not just see who you are but feel the emotion behind why you do what you do. Clients pay for services offered by a brand that resonates with them and connects with who they are and what they want. When you have systems in place that automatically provide all of the information they are looking for while being beautifully branded, it creates a professional connection that resonates with your potential clients.

I am IN! Where do I sign up?!

what's INCLUDED

With The Experience, you’ll receive a brand identity that lets your heart shine, branded marketing pieces that visually connect with your dream clients, you will feel and be seen as professional and in control, and lastly we will create automated systems that give you the gift of time.

STRATEGY

Together we will discover the heart of your brand, vision for your business, and pinpoint where systems need to be implemented to create more balance in your life. What you get:

    • Heart of Your Brand Brand Intensive Workbook and Questionnaire
    • VIP Brand Clarity Session (via Zoom) to work through any pain points or questions you have and dig deep to define your authentic brand and align your life’s vision
    • Brand and Vision Mood Board Creation to define your style

    BRAND IDENTITY

    • Logo Concepts - I’ll present you with 3 unique logo concepts to choose from. You tell me what you like and don’t like, and I’ll make revisions based on your specific feedback so that you are in LOVE with your new logo! You will receive a primary logo, alternate logo, and watermark.
    • Brand Style Guide to assist you with all of your design and marketing decisions and keep your branding consistent (hooray)! Includes: final logo variations, color guide, font selections, and pattern/texture choices.

    marketing suite

    Intentionally designed brand collateral has the opportunity to connect with your dream clients before they even contact you! Not only will I design something beautiful, but I streamline your efforts in your business saving you time so you are not reinventing the wheel with every new client! 

    • Business Card Design
    • Letterhead and Envelope Design
    • Thank You Card Design
    • Facebook Cover Design
    • Gift Certificate Design
    • Stamp/Sticker Design
    • Price Sheet Design (semi-customizable template)
    • Email Stationery Design
    • 8 Page Welcome Packet Magazine
    • BONUS: 100 printed business cards printed on luxuriously thick stock, 25 printed thank you cards with branded envelopes, and 10 printed gift certificates with envelopes!

    WEB DESIGN

    Let’s work together to create a profitable online experience your dream clients will love that showcases the emotion you create with your images not just see them! Your design will lead your clients through your site with specific calls to actions that lead them to contacting you and booking with no hesitation. (Design available for Wordpress - ProPhoto, Divi and Squarespace websites.)

    • A Mobile Friendly Website 
    • Customized “Coming Soon” Splash Page to attract visitors
    • Homepage Design - I’ll customize your homepage to lead your potential clients through an online experience that matches your heart and showcases your work with intention, ultimately leading them down the path to contacting you and booking. 
    • Interior Pages - Included in your website design you can have up to 4 custom interior pages of your choice with guidance on creating a strategic flow that leads your clients through your site. (about, services, testimonials, team, etc.)
    • Portfolio Page with 3 additional interior galleries. This is where your clients will fall in love with your work. Be sure to show what you love and sessions you want more of!
    • Blog Design - I’ll design a custom blog to match your website along with optional features, including sidebar, up to four sidebar widgets (about, social icons, call to action button, etc.)
    • Customized Contact Page

    *Need help with your writing the copy for your new website? Just let me know! I can add that on for you and you will be on your way with words that inspire in no time!

    EDUCATION

    Let’s grab a cup of coffee (or glass of wine) and I will guide you from beginning to end!

    1 Hour Virtual Coffee Chat covering everything related to your new brand and website. We will prepare you on how to use your new brand with confidence and walk through your new website.

    DUBSADO INTEGRATION
    (systems & automation)

    A Client Management System that makes life easier! You are given the gift of time when you integrate Dubsado into your life. You will be set up to execute #allthethings with this all in one solution. You will be able to stop trying to use hundreds of different programs to try to keep yourself organized and create the easiest client workflow that your dreamies will love!

    What Dubsado offers:

    Send and Sign Contracts, Send Invoices, Easy To-Do Lists, Accept Credit Cards and E, Checks, Manage Clients, Create Workflows, Calendar Integration, Client Portals, Send Questionnaires and Forms, Email Templates, Lead Capture Forms, No Brainer Bookkeeping

    ALL BRANDED TO YOU!

    What we will set-up for you to get your systems in check!

    • 3 Contracts
    • 2 Questionnaires
    • 3 Packages
    • 1 Lead Capture Form
    • 3 Canned Emails
    • 2 Proposals
    • 2 Workflows

    If you are ready to take back the hours you spend answering emails and create automation that your client has all of the answers and can book their session without you lifting a finger this is exactly what you need!

    the INVESTMENT

    If you are ready to take back the hours you spend answering emails and create automation that your client has all of the answers and can book their session without you lifting a finger this is exactly what you need!

    Investment starting at $3500

    Dubsado Integration is a steal at an additional $200

    I know what an investment this is and I want to make this as easy on you as possible.
    Payment plans are available.

    start living the life you LOVE

    I believe you deserve to run a business that blesses your life not one that robs you of the treasured moments you want to hold on to. When you have professionally designed pieces and strategic systems and automation in place, you will have the means to create the business of your dreams. You need a branded client experience that is memorable, custom, valued, educational, highly impactful, and authentically you. You want to sell the experience you provide, not your services. Through intentional branding and foolproof workflow systems you will deliver an experience that is worth every penny. It is this branded client experience that will increase the demand for you and then you will be able to raise your prices and spend more time doing what you love!

    I know what you are thinking…

    • I barely have time to work on my business, how will I find time to work on all of this?
    • New systems overwhelm me and are hard to learn?
    • I have mastered my craft, educated myself, and positioned my business as a top photographer, but how can I take on less clients if I want to make more money?
    • Can you really give me the gift of time?

    You know it is time to timelessly brand your business with your heart and not just pick another trendy template. You want to start taking ownership of your time and not let your work schedule and client sessions run your life. With the experience not only are you being handed the resources to have a business that is going to wow your clients and save you time, but you will have ALL of the brand collateral you need to create a professionally designed and intimate experience for your clients. I’m sure you have looked at other sites and you have seen something that sparked an interest but it isn’t the whole shebang! You have to either spend hours designing the extra pieces that you need to round out your marketing materials OR you end up spending hundreds more for templates that you still have to do the work. Well not anymore! I’ve got your back!

    Hey there! I'm Alicia,
    but you can call me ally!

    As a photographer you are passionate about your clients and you have the gift of freezing moments in time. Your photographs document moments of our ever changing lives, they become a time capsule of the people they love who are changing with every passing minute. This is exactly why I LOVE working with photographers. The walls of my home are a collection of moments because the story of our life is constantly evolving. Life itself, and all of those intricate details that make up the here and now, build our legacies. These are the things that share so much of just WHO we are. You have a heart and enthusiasm that we can translate into a gorgeous brand that stands out in this crowded market. Your story is meant to be told. I am inspired by your authenticity, your connection, your love. I am here to not just to be a designer, but create YOUR authentic branded experience for your clients that you love so dearly. 

    I’m a mid-western farm girl with what the east coast would call a serious waving problem (we pass, we wave) and a bottomless love for my hubby and spunky boy, I’m a former wedding planner and event designer who followed her calling into the world of pretty. However, I’m not just a typical girl who decided to “wing it” in the world of design. I have over 15 years of professional design experience working with small businesses and entrepreneurs. I also used to manage a print shop so I understand the needs of entrepreneurs and how to strategically get them most bang for their buck. (I mean - hello print design experience!!).

    I design every touch point of your brand, from your welcome email to your logo, from your price sheet to your web design, and all the marketing materials in between, PLUS my “hip-hip-hooray” and easy-going personality that makes working together like a virtual party (you now, the one where you pour the wine into a normal glass, so no one will notice and give the kids apple juice - no judgement here ;)). 

    FAQs

    How long does this process take?

    I know that when you make the decision to uplevel your business there is a drive and desire to have things done right away. I have set this package up to give you the time you need to provide me all of the information, create content for your new site, and have new brand photos taken if it is on your bucket list! You will have one month to provide all of the pieces needed (checklist provided) and then the design phase will start! Depending on constant communication and feedback your new brand and website will be launched in 3-4 weeks. (total of 8 weeks on average)

    What platform do you design your websites in?

    While my preferred platform is Wordpress with ProPhoto 6, I know that it is not an all in one solution for each client. I now offer Squarespace design as well. If you have a specific request you can sure ask, I have designed in a lot of different platforms, but these are my favorites for ease of use and design savviness. You will receive a recorded Zoom education call on how to use your new website and two weeks of virtual support too. Hooray!

    How much is ProPhoto or Squarespace?

    If you choose Wordpress with ProPhoto 6 you will need to have your hosting in place. I recommend Siteground for hosting purposes. (plans starting at $2.95 a month) For more information go to: https://www.siteground.com/web-hosting.htm

    Squarespace hosting has pay by month rates between $16- $26 OR yearly rates starting at $115 (which includes a FREE domain!). I would advise my clients to choose the yearly rates as it is a 40% discount compared to the month to month. You will not have to start paying for the site until we are ready to launch it! You can find more information about Squarespace at: https://www.squarespace.com/

    How much extra is the Dubsado integration?

    If you select the Dubsado integration to have your client experience set up and your custom systems and automations in place there is the additonal fee of $200 plus your monthly (or yearly) payment to Dubsado for $25 a low monthly payment. You can read more about Dubsado at here(this is an affiliate link)

    What do I need to provide to you to get started?

    In your welcome packet you will receive a checklist of the content that needs to be provided for you marketing materials and your website. I will create a Trello Board where you will upload all of your content and share links to dropbox folders or google drives with your images as well. 

    Do you offer payment plans?

    You have the option to pay in full and have it all wrapped up and taken care of. I do offer payment plans as well that would include 50% of the payment is due to secure your space on my limited calendar and the remaining 50% when we start the design process. This means that you will make your payments about one month apart. 

    Click above to get this party started and schedule a call!