Sometimes when it comes to marketing photography tips, we overlook what is right in front of us.
Marketing isn’t always placing a Facebook Ad, posting on Instagram or Stories, or sponsoring your daughter’s dance recital or son’s baseball team.
Marketing is also the all-encompassing feel or effect of your brand—every single ounce of it.
So when you’re trying to grow your photography business and market your brand to attract more clients, you have to think with a holistic viewpoint. Let’s talk about that.
It’s lovely to glean inspiration from your industry idols, but you have to build a brand that stands out from the competition, not one that looks like everyone else, not one that is fake and feels forced, and definitely not one you copied because you think it will get you the results you want.
Build a brand that creates a genuine “feel good”, but a relatable connection with potential clients so they can’t get enough of you! This means being you all the time and showing up as yourself in your brand, on social media, and beyond.
Your website should be your main sales tool and it can’t just be nice words, pretty pictures, and good content slapped into a template.
It has to be a complete client experience that leads visitors on a journey from the home page straight through to your contact page.
You should be sharing exactly what your dream clients need to fall in love with you and then lead them directly to booking your services! Considering the strategy behind each page as well as how to convert clients is so important.
In our messaging, on our website, and through all types of social media, we choose the tone we set as well as the way our brands are represented. Be sure to think about connection AND conversion. If you aren’t doing both, you won’t be making the sale. You gotta make the money right?
Oh my—it can seem so elusive! BUT the truth is that you can take small steps to start making big waves. SEO makes you more visible to those who are not connected to you at all. Google is a big deal and if your business is there and takes potential clients back to your website which is built to connect and convert, you have it made!
So many photographers think blogging is dead or that you don’t see any return on it. But, I say that is poppycock! Blogging is alive and well – IF you do it right!
In fact, in 2019, it’s estimated that companies are set to spend $300 billion in the content marketing sector—that takes the form of blog posts, social media posts, newsletters, and more!
Content—especially blogging that is housed on a website that you own and control (because hint, as much as we love social media, we are at the mercy of the algorithms) can increase your reach, social shares, and good ole SEO.
You need to provide an experience that makes your clients feel really well taken care of, so they share your name with everyone they know. You can elevate your client experience with brand collateral in all of the right places! Branding every touchpoint and thinking through where you want to pamper clients along their journey with you is where the MAGIC happens.
So, now you know where to start and what to start with. Now—HOW do you do all of this?
Well, you can dive deep into all of these topics and learn from field experts who have gone before you in each area…
….when you purchase my virtual STAND OUT TO BOOKED OUT PHOTOGRAPHY BRAND SUMMIT.
For less than the price of that throw pillow you have been eyeing at Target, you can IMMEDIATELY start a virtual “coaching” session with each guest speaker and tackle each of these marketing photography tips in your business.
Can’t wait to see you on the inside!
»»» p.s. I want to help you as much as I can. If you are unsure what the next best step for your brand should be, take my short and easy quiz that will lead you to how I can help you best and meet you where you are at! Plus, it’s as easy as ordering a coffee and just as fun!
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