TONIC margarita Template

Dr. Cindy Briggs

TONIC lita grey Template

TONIC Rose royale Template

Timeless Photos

Nicole Bertrand Photography

TONIC margarita Template

Aspire by Whitney

take a look at these recent client celebrations:

As our friends at TONIC say, forget everything you think you know about templates. It's time to utilize the power of done-for-you design PLUS the eye of a skilled designer to custom-fit your website like a designer gown. With each template customization, we approach it with a brand-first mindset, ensuring that every element aligns seamlessly with your brand identity and messaging. This is what truly transforms each template into a unique masterpiece, tailored specifically to your brand and business goals. Take a look at these recent projects, and mouse over to see the original template.

Beyond the Template

how this works


Brand Foundation

My signature brand design process is the perfect marriage of designing a brand that wholly represents my client and their style, while strategically communicating exactly what it needs to in order to connect with their ideal client. We'll begin by meeting to discuss your vision for your online presence — who you want to attract, what you value, and how you want your website to feel. This ensures that any template customization aligns perfectly with your brand. We'll also identify any custom elements needed to create a finished product that truly excites you to show up online.

Select A Template

We'll work together to choose the TONIC template that most closely represents the website your brand's been dreaming about. But if you've already found a template you love, fantastic! We'll leverage our expertise to customize any design to perfectly fit your unique style and needs. Can't decide? No problem. We've curated a selection of our favorites and have experience knowing how to customize any design to fit your style.

Customize + Tailor

After our kickoff call, where you'll share your essentials, we embark on a 2-4 week journey. Firstly, we craft a brand foundation that resonates with your style and captivates your ideal clients. Then, we strategize a tailored flow for your site, providing you with prompts to kickstart your content creation journey. We handle the technical aspects, integrating your CRM and email marketing seamlessly. In just 6-8 weeks, we transform your template into a branded masterpiece, breaking down the process into manageable milestones.

Launch in no Time!

Starting with a template brings an amazing advantage: speed. Our template customization projects usually wrap up in just 6-8 weeks. Say goodbye to long waits and hello to a stunning site you'll be eager to share with the world, letting you focus on what truly matters to you. 👌🏼

step one

step two

step three

step four

on average our brand and template customization experience clients spend: $4500

payment plans are available

Our comprehensive services cover basic full site copywriting and dedicated tech support.



"I have found a designer for life....

— whitney caison

or as long as she will have me! I wouldn't have anyone else do any updates or anything on my site. Having this is giving me the confidence to keep moving forward and grow my business. I don't have to worry about someone "understanding my vision", or "getting me" because I found my designer!!!"

“I wasn't sure a template was the right choice for me, but wow, the end result feels so custom!”

— client name

A tangible baseline

TONIC's templates are already designed programmed to perfection, built with pages and pages of stunning, customizable sections. Because we can see what's available, we can easily edit, refine, and make changes.

Benefits of Starting with a Template vs. Custom Design

acCelerated timeline

Because we're tailoring a template rather than starting from scratch, the timeframe can be cut down significantly. While custom sites with my studio typically take between 4-6 months, a template customization can happen in as little as six weeks. 

Proven framework 

TONIC's templates are my favorite in the industry because their strategy is second to none — they're designed with a proven sales strategy and built to convert.  Your website's functionality directly impacts your revenue. A visually appealing site alone won't drive results; it requires a blend of strategy and style to truly succeed.


Browse the Before & Afters




Visual person? Need to see the full makeover? No problem. here's a sampling of few of our favorite template tailoring transformations.





A template customization might be right for you if:

You're a visual person who know what you love most when you see it.

You want an elevated, customizable site that you can control and edit yourself in the future.

You like having the framework of a template, but want it to feel tailored specifically to your brand.

You like the idea of starting from a template, but want someone to customize it for you.

You have a somewhat simple site in mind, not 15+ pages or e-commerce needs.

You want a premium, stunning website design at a fraction of the cost.

Haven't Heard of TONIC Before? I'll Let You in on my Secret Weapon.

Sites that look designer — without the designer price tag

Jen and Jeff design websites for the top entrepreneurs in the industry, and their templates are just the same quality — top shelf quality, affordable prices.

If you're not sure what a website can change for your business, the results you're going to get from a TONIC template are honestly mindblowing.

If you need support with your site, not only will our team be available, Showit and TONIC's incredible support team is on call for life! 

Created by a team that cares

built to get to *work* for you

Frequently Asked Questions

Starting with a template provides the framework, but our brand-first approach ensures that your site is anything but generic. Through meticulous customization and attention to your unique brand identity, we transform the template into a one-of-a-kind masterpiece that reflects your individuality. Even my own website began with a Tonic Template, showcasing how your brand takes center stage, not the template itself.

Wait, so I'd be starting with a template? Does that mean I'm going to up with a site that looks like everyone elses?


While Tonic Templates are a popular choice, I'm open to other template customizations. I also recommend exploring options from Davey and Krista, as well as Grace and Gold. Remember to use code allybdesigns for special offers. If you have your eye on a template from a different designer, we can certainly assess its suitability for a successful customization.

Do you only work with and customize Tonic Templates?


I’m lucky that I’m a very flexible designer: I always work to your tastes, rather than my own. That’s not to say I don’t have an opinion on the look and feel of something, but I’ll always work with your needs and preferences in mind. It’s not about me, it’s about you!

Do you have a certain design style?


Absolutely! Although we aim to equip our clients with the skills they need to confidently and seamlessly use, update and maintain your brand and web design through provided general and personal training videos and educational resources. But if you ever need anything designed at all I offer half (3 hours) and full design days (6 hours) for my clients or I work on a per-project basis.

Can I hire you for future updates?




book a call

Include a tiny bit of booking information, possibly including a price range, right here.