our most popular service for photographers

A Polished and Professional Website that Reflects the  Elevated Photography Experience You Provide

Now is the time for you to have a professional online presence with a website that’s uniquely branded for your photography business. You are ready to raise your prices and have a website that reflects the value you provide as a photographer. Best part about this website package, you don't have to invest in a completely custom design.

I need this

Stand out as the go to photographer in your community with an elevated website.

Have you ever looked at a competitor’s website and know that you provide a better service, but they look more put together and polished? 

If you’re hesitating to share your website and feel like it doesn’t present you in the best light, then keep reading because we designed this service just for you.
Using a brand-first approach, we design your website so that it aligns with your entire business, which means you get a beautiful website, new logos, and all!

interesting fact

“94% of first impressions relate to your site’s web design.”

We browse with our hearts but we buy with our heads. You need to present a beautiful brand that’s got the goods to back up what it promises, so you can hook your clients from the very moment they land on your homepage. When it comes to your website, the majority of first impressions are made by your site’s design. If you haven't updated your website in years and are embarrassed to even share your url it's time for a change. Let's make your first impression a good one and turn those potential clients into clients who book with you every year.

our services

Here’s the deal...

You’ve evolved as a business and want your website and brand to match your transformation and style.

You know you’re a great photographer, but want to get better at showcasing your talent that so you’re no longer undervalued and underestimated online.

You want to go from hesitating to put your website out there to happily sending people to your site and encouraging them to contact you from it.

You are know what good design looks like and love a pretty website, but know that it needs to be business savvy and convert leads to clients, too.

We're featured on Tonic Site Shop's preferred list of designers. This is not something we take lightly!

Not all website designers are right for your business. But we are trusted by the powerhouse duo behind Tonic Site Shop, so if they can trust, you can too. 

You and I can definitely make magic together if…


The Semi-Custom Website  Design Experience

As our most popular service, this is perfect for the business owner who wants a beautiful new website and more aligned branding without the time or financial investment of a completely custom build. Using our signature Ally B Designs Framework or your Tonic Site Shop Template and our brand-first approach, we create a high-converting website that fits your photography business goals so you can book more of the clients you love with ease.

Yes, please

or Tonic Site Shop Template Customization 

Brand Design

Check out the makings of a comprehensive brand

This is where the magic happens. Starting with a brand questionnaire, you’ll fine-tune your style and dig deep into your brand goals and values so we know exactly how to represent your business. I also ask you to pull together a Pinterest board with a few images of sites and brands that you like. Using color psychology, competitive brand research, and expert font selection, I design a comprehensive brand package with a style that’s unique to you. 

As a bonus, you also receive a brand style guide to use as your toolkit going forward (see, I don’t just leave you hanging when I’m done). This tells you how to keep your brand cohesive and shows you exactly how to use it across platforms and marketing materials going forward.

  • Brand Consultation
  • Brand Questionnaires
  • Research and Strategy
  • Style Tile and Mood Board
  • Logo Design
  • Alternate Logo
  • Signature Design
  • Badge / Icon
  • Color Palette - Primary + Secondary
  • Typeface Recommendations
  • Pattern Design
  • The Brand Style Guide

Semi-Custom Website Design or Tonic Template Customization

Your website dreams brought to life online 

Starting with our very own Ally B Designs Template or the Tonic Site Shop Template you have purchased, the possibilities are endless for customizations allowing your talent, style, and personality to shine. We focus on strategy first and transform the design with your new branding and customize the pages to create a flow so your website leads potential clients through your site to booking your services with ease. Our clients love the process because we have taken out all of the overwhelm the project could bring by including full site copywriting and we help connect your CRM and email marketing system. Now is the time to create a site you are proud of so you can confidently and stand out from the competition when you market your business. We set bite-sized milestones and you approve work in phases so you can focus on what you do best.

  • Mobile Design Optimization
  • Customization of up to 7 pages
  • Full Site Copywriting
  • 404 Error Page
  • Domain Connection & DNS Settings
  • Blog Set-Up
  • Google Analytics Connection
  • Foundational SEO
  • Video Training Library

This phase of the project includes:

additional service options:

  • Additional Pages as Needed
  • Advanced SEO Services
  • E-Commerce Site Design
  • Course Integration
  • Podcast Integration
  • Opt-In Page & Thank You Page 
  • Sales Page and Funnel Design

the investment

Obviously, there are options for you to go at it alone and tackle your site DIY style or hire another designer. However, when you try to DIY your brand and website or have different creatives working on different pieces of your client experience, it often results in an online presence that is a hot mess. When everything is taken care of in one studio you will be able to launch your new website and brand with confidence.

My semi-custom website and template customization design clients spend on average $4,500 and are always thrilled with the ease of the process and the end result.

With our signature design process, all of the hard work is done for you. You can rest easy knowing that everything to do with your website is handled. You deserve to have a website you are proud of and gets you booked out with the more of the sessions and clients you love!

yes, I'm ready!

*The price of the Tonic Site Shop Template is not included. Use code: allybdesigns to save 15%.

Plus,  Access to VIP Design Intensives

What happens once your website is launched?

Worried about going at it alone after you’ve shared your new brand and website with the world? Consider me your new lifelong business BFF. My brand and website design clients get exclusive access to VIP Design Intensives where you can book me to design everything from welcome packets, style guides, social media graphics, podcast branding, email signatures, business cards, and more to complete their branded client experience. 

3 hour and 6 hour intensive options are available.
find out more

If your photography website isn’t working for you…

Let’s work together to transform it.

To ensure that your website project is next on our list so you can book more of the clients and sessions you love, hit the button below to book a call.

book a call now

Kind Words

Ally is seriously the best! So organized, thoughtful, responsive and so creative.


She is such a kind person and has the patience of a saint! I ran into so many issues when I was trying to finish a few things on my website and she was able to handle it with such grace. She went above and beyond anything I could have imagined. My new branding is so on point with what I saw for myself. I highly recommend her services and I can’t wait to work with her again!

Ally made everything so easy and organized and she really felt like a friend. 


I had no idea what I was doing or looking for and she really helped me nail down my ideas and what I wanted my brand presence to look like. She was very responsive to my questions and I am obsessed with my finished products. I could not recommend her more and am looking forward to having her as a part of my business girl gang!

What Ally created for my brand was way better than what I had in my mind.


Ally offered just what I was looking for as far as website and design. I loved that her examples of past websites weren’t cookie cutter. They are different, beautiful and professional.  I’m looking forward to continuing to share my website with my audience and letting it represent me online. 

Perhaps you’re thinking…

“But what if I’m making a huge mistake?” 

I feel you. It’s a big investment but your website is your online studio. If you have a studio you have probably put a lot of time and money into making it look great. Don't you want your clients to feel the same when they land on your website?

I make sure this project doesn’t overwhelm you with one more thing to-do, we work in manageable phases so that each section wins your approval before we move on to the next. To ensure you love everything we design, our clients get two rounds of edits for each phase, which is usually plenty to get your brand and website to a place where you’re delighted with it. The most reassuring of all, because I’ve been doing this a long time, I know which questions to ask and when in order to give the project clarity.

book a call now


“Design is not just what it looks and feels like. Design is how it works. If you think good design is expensive, you should look at the cost of bad design.”

let's work together

The way you design your website matters.

Hi, I’m Ally

Brand-Focused Website Designer for photographers 

I love what I do for a number of reasons, but the most important one is you! I work with some of the most incredible photographers and get a thrill out of incorporating your personality and business values into your website. I love it when my clients finally feel confident about marketing their business and sharing their website url because they are in total alignment with their branding and website.

get to know ally

It’s always a good idea to make sure your branding expert is the right kind of expert for you. Tell me if this sounds familiar…

Are we a good match?

+ You’re a photographer who wants to stand out from the competition in all the best ways getting booked out with the clients you love!

+ You’re ready to own who you are and share that with the world in a way that’s pretty and profitable

+ You need an award-winning and Tonic Site Shop approved designer who’s got your back and one you can trust with this whole rebrand thing 

+ You need this process to be streamlined because you are BUSY

If you wonder whether our design approach will match your vision for your website, there’s only one way to find out: dive into our portfolio. We’ve helped hundreds of photographers create stylish and strategic websites that are both profitable + pretty, and we believe we can do the same for you. 

show me more

It's time for a new websites so you can start attracting more dream clients now!

Here's the truth, even as a website designer, I started my very own website design with a Tonic Site Shop Template (the lovely French 75) because the flexibility and ease of use are exactly what I need for my business. We transform them in a way that looks and feels completely unique to your brand identity so you can’t tell whether your neighbor is using the same one or not.

book a call

Why should you choose to work with Ally?

Every detail of your brand and website should be rooted in your vision for your business. More importantly, this should all be designed with purpose to promote optimum growth and success. Simply put in its most basic terms, that’s exactly what I offer. 

Frequently Asked Questions

Will my design be custom?

While we do start with template as a jumping off point, your brand focused, strategy-based design will be uniquely tailored to the preferences, vision, and goals that you share with us. What's that mean? It means, YOU are not like any other photographer in your community so your website won't be either!

What design platform do you use?

We like using ShowIt and are happy to explain why. Your ShowIt web design will be experience-driven and responsive. You'll end up with a creative, engaging web design you can confidently update yourself and your clients will love to use it. (You can view pricing options here.)

Can I hire you for future updates?

Absolutely! Although we aim to equip our clients with the skills they need to confidently and seamlessly use, update and maintain your brand and web design through provided general and personal training videos and educational resources. But if you ever need anything designed at all I offer half (3 hours) and full design days (6 hours) for my clients or I work on a per-project basis.

How long will the design process take?

I offer a seamless, collaborative design process. Most design projects take approximately 12 weeks for a brand and website, but really depend on your timely communication along the way. I will not be nagging you or hold you accountable to do the work, you have to be accountable for your own project and ready to do the work.

Do you offer payment plans?

I do. Payment plans can be split into 2 or 3 payments spread out over 3 months.

Do you have a certain design style?

I’m lucky that I’m a very flexible designer: I always work to your tastes, rather than my own. That’s not to say I don’t have an opinion on the look and feel of something, but I’ll always work with your needs and preferences in mind. It’s not about me, it’s about you!

Are you currently booking new clients?

Yes, we are currently booking new clients. Our process begins with the brand foundation and gathering your unique vision, preferences, and goals for your brand and web design. Contact us to chat about all of the details and to begin your project.


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