the REFRESH

From DIY to polish and professional

You are ready to develop your business and take your client experience to the next level. With The Refresh, you’ll receive what you need to launch OR relaunch like a pro!

You are ready for a change and to take charge of your life!

You have probably gone the DIY route, and still you haven't found your visual identity. You are following the example of others and not being your authentic self! Do you know what that means? You are setting yourself up to be the “B” version of another photographer who is killing it OR you are swimming in a sea of competitors using the same template! You are spending hours on end trying to work this out only to miss out on more movie nights on the couch with your family or bedtime kisses with your baby. With a never ending schedule of sessions on top of hours of editing, you’re already missing too many of life’s moments. The Refresh Package will bring your authentic brand to life and attract your dream client by showcasing your work and heart. 

You are ready to develop your business and take your client experience to the next level.

the REFRESH

You know you are ready for a change! You have gone the DIY route but it just isn’t working for you. You need something with a lot more heart and an ease of implementation to create a branded client experience that leaves your clients saying “WOW”! Together we will design an authentic brand, revive and maximize that website template to show your heart and create connections with dream clients, and share resources so you can learn how to balance your time so you can get back to the life you love!

Let’s get real honest here…

Does your current brand represent YOU or is it a reflection of other industry leaders you follow?  Many of my best clients struggle with pinpointing their brand. It’s not because they don’t have a unique voice or approach. They simply haven’t taken the time to develop a brand that represents who they are at the core and their life’s vision, purpose, and mission. Picking from a sea of templates that everyone has seen hundreds of times isn’t going to set you apart or make you more profitable.

If your clients can’t get a taste of what it’s like to work with and who you are when they interact with your brand, they’re less likely to hire you. Your dream clients need to not just see who you are but feel the emotion behind why you do what you do. They need to connect with your heart. Clients pay for services offered by a brand that resonates with them and connects with who they are and what they want.

When we dig in and do the work it takes to authentically brand yourself, it saves you massive amounts of time. Once we build your timeless brand, your website works for you, your branded social media shares, welcome packets, and business cards do the work of connecting and closing dream clients before they even speak to you.

I have heard enough! Where can I sign up?

what's INCLUDED

With The REFRESH, you’ll receive profitable - not just pretty brand identity and website, a starter kit of branded marketing pieces that visually connect with your dream clients, you will feel ready to take on the world because you will be seen as professional and in control, and lastly we will create calls to actions on your website that will lead your clients through your site and ultimately booking your services!

STRATEGY

Together we will discover the heart of your brand and vision for your business. What you get:

    • Heart of Your Brand Brand Intensive Workbook and Questionnaire
    • VIP Brand Clarity Session (via Zoom) to work through any pain points or questions you have and dig deep to define your authentic brand and align your life’s vision
    • Brand and Vision Mood Board Creation to define your style

    BRAND IDENTITY

    • Logo Concepts - I’ll present you with 3 unique logo concepts to choose from. You tell me what you like and don’t like, and I’ll make revisions based on your specific feedback so that you are in LOVE with your new logo! You will receive a primary logo, alternate logo, and watermark.
    • Brand Style Guide to assist you with all of your design and marketing decisions and keep your branding consistent (hooray)! Includes: final logo variations, color guide, font selections, and pattern/texture choices.

    marketing suite

    Intentionally designed brand collateral has the opportunity to connect with your dream clients before they even contact you! Not only will I design something beautiful, but I streamline your efforts in your business saving you time so you are not reinventing the wheel with every new client! 

    • Business Card Design
    • Thank You Card Design
    • Facebook Cover Design
    • BONUS: 100 printed business cards printed on luxuriously thick stock and 25 printed thank you cards with branded envelopes!

    WEB DESIGN

    Some templates have great bones and we just need to infuse YOU and your intentionally designed branding into the framework and maximise them for that custom one of a kind look. (Design available for Wordpress - ProPhoto, Divi, and Squarespace websites. Template purchase and pro-photo registration is not included. (I do have a collection of chosen templates  that I can supply for Pro-Photo or Divi if you would like to check them out before purchasing one of your own.)

    • A Mobile Friendly Website 
    • Homepage Design - I’ll customize your homepage to lead your potential clients through an online experience that matches your heart and showcases your work with intention, ultimately leading them down the path to contacting you and booking. 
    • Interior Pages - Included in your website design you can have up to 4 custom interior pages of your choice with guidance on creating a strategic flow that leads your clients through your site. (about, services, testimonials, team, etc.)
    • Portfolio Page with 3 additional interior galleries. This is where your clients will fall in love with your work. Be sure to show what you love and sessions you want more of!
    • Blog Design - I’ll design a custom blog to match your website along with optional features, including sidebar, up to four sidebar widgets (about, social icons, call to action button, etc.)
    • Customized Contact Page

    *Need help with your writing the copy for your new website? Just let me know! I can add that on for you and you will be on your way with words that inspire in no time!

    EDUCATION

    Let’s grab a cup of coffee (or glass of wine) and I will guide you from beginning to end!

    ½ Hour Virtual Coffee Chat covering everything related to your new brand and website. We will prepare you on how to use your new brand with confidence and walk through your new website.

    DUBSADO INTEGRATION
    (systems & automation)

    A Client Management System that makes life easier! You are given the gift of time when you integrate Dubsado into your life. You will be set up to execute #allthethings with this all in one solution. You will be able to stop trying to use hundreds of different programs to try to keep yourself organized and create the easiest client workflow that your dreamies will love!

    What Dubsado offers:

    Send and Sign Contracts, Send Invoices, Easy To-Do Lists, Accept Credit Cards and E, Checks, Manage Clients, Create Workflows, Calendar Integration, Client Portals, Send Questionnaires and Forms, Email Templates, Lead Capture Forms, No Brainer Bookkeeping

    ALL BRANDED TO YOU!

    What we will set-up for you to get your systems in check!

    • 3 Contracts
    • 2 Questionnaires
    • 3 Packages
    • 1 Lead Capture Form
    • 3 Canned Emails
    • 2 Proposals
    • 2 Workflows

    If you are ready to take back the hours you spend answering emails and create automation that your client has all of the answers and can book their session without you lifting a finger this is exactly what you need!

    the INVESTMENT

    If you are ready for a timeless brand that tells the story of your heart and a website that creates a drool-worthy showcase your talents, there is no time like the present! The new you will make it hard for any client to say no!

    Investment starting at $2000

    Dubsado Integration is a steal at an additional $200

    I know what an investment this is and I want to make this as easy on you as possible.
    Payment plans are available.

    I had the pleasure of working with Alicia from Ally B Designs on my rebranding and relaunching of my website. She completely exceeded my expectations. Through every step, Ally was so responsive and really took the time to get to know my wants and dreams for my new brand. She took my scattered thoughts and turned them into a beautiful and cohesive brand. The website is absolutely perfect and I couldn't be happier. I had no clue what I was doing when I first started and now I can confidently navigate my Wordpress site. The whole process was quick and easy with Ally. I now have a website and brand that I love.

    Danielle Boerger, www.simplifyinstyle.com

    2017-01-21T18:33:27+00:00

    Danielle Boerger, www.simplifyinstyle.com

    I had the pleasure of working with Alicia from Ally B Designs on my rebranding and relaunching of my website. She completely exceeded my expectations. Through every step, Ally was so responsive and really took the time to get to know my wants and dreams for my new brand. She took my scattered thoughts and turned them into a beautiful and cohesive brand. The website is absolutely perfect and I couldn't be happier. I had no clue what I was doing when I first started and now I can confidently navigate my Wordpress site. The whole process was quick and easy with Ally. I now have a website and brand that I love.

    Oh my word I am in LOVE!!!! I love it so much!!!! I seriously cannot stop staring at it. It's so beautiful! Oh my goodness! You are seriously the best. I'm so thankful for you and for getting the incredible opportunity to work with you. Thank you so much Alicia, for everything!

    Stephanie Martin, doTerra Presidential Diamond Wellness Advocate
    http://mrsmartin.co/

    2017-07-24T01:21:36+00:00

    Stephanie Martin, doTerra Presidential Diamond Wellness Advocate
    http://mrsmartin.co/

    Oh my word I am in LOVE!!!! I love it so much!!!! I seriously cannot stop staring at it. It's so beautiful! Oh my goodness! You are seriously the best. I'm so thankful for you and for getting the incredible opportunity to work with you. Thank you so much Alicia, for everything!

    I had the absolute pleasure of working with Ally on my rebrand and website design. Ally was patient, informative,and professional throughout the entire process. To say my expectations were exceeded would be an understatement. I am completely in love with my new brand and website and can not wait to show it off. Ally is extremely talented and a joy to work with. I would highly recommend her to anyone looking for an innovative branding package or stunning website design.

    I absolutely LOVE it. You did such a great job, I got teary eyed scrolling through. I am beyond happy with it. I could not imagine a more perfect site for me.

    Michelle Pupa, Belle Flora Events

    2017-07-24T01:29:10+00:00

    Michelle Pupa, Belle Flora Events

    I had the absolute pleasure of working with Ally on my rebrand and website design. Ally was patient, informative,and professional throughout the entire process. To say my expectations were exceeded would be an understatement. I am completely in love with my new brand and website and can not wait to show it off. Ally is extremely talented and a joy to work with. I would highly recommend her to anyone looking for an innovative branding package or stunning website design. I absolutely LOVE it. You did such a great job, I got teary eyed scrolling through. I am beyond happy with it. I could not imagine a more perfect site for me.

    start living the life you LOVE

    I believe you have a heart and passion that we can translate into a gorgeous brand that stands out in this crazy online world. I also believe you have a voice that sets you apart. I have worked with hundreds of brands of all walks of life and styles. I know nothing is more disheartening than feeling like your brand doesn’t show your heart and attract the type of clients you’d love to work with. 

    I get it, we have all been there at some point. To be honest…. the clients that I have worked with struggle with pinpointing their brand, because it doesn’t represent who they are at our core and their life’s vision, purpose, and mission.

    This is for you if you are a...

    • You are a photographer who has mastered your craftt and want to book less sessions, make more money, and live the moments you are so great at capturing!
    • You are a heart driven creative that is ready for a professsional and cohesive branded design that is profittable not just pretty!
    • You have mastered your craft, educated yourself, and I have positioned my business as the top of my niche, but I know it can be more and I need to be more put together!
    • You are a business coach, a wedding professional, an artist, a photographers, or a mama who is ready to take over the world with a brand new business (well one that has branding that works!)

    You know it is time to timelessly brand your business with your heart and not just pick another trendy template that doesn't lead clients down the path to booking your services. You want to start taking ownership of your time and not let your work schedule and client sessions run your life. With the REFRESH not only are you being handed the resources to jumpstart your business, but you will be able to create a brand that your clients connect to with their hearts. I am ready to get you out of the DIY phase and on your way to an intentionally designed brand that leads to results.

    Hey there! I'm Alicia,
    but you can call me ally!

    As a photographer you are passionate about your clients and you have the gift of freezing moments in time. Your photographs document moments of our ever changing lives, they become a time capsule of the people they love who are changing with every passing minute. This is exactly why I LOVE working with photographers. The walls of my home are a collection of moments because the story of our life is constantly evolving. Life itself, and all of those intricate details that make up the here and now, build our legacies. These are the things that share so much of just WHO we are. You have a heart and enthusiasm that we can translate into a gorgeous brand that stands out in this crowded market. Your story is meant to be told. I am inspired by your authenticity, your connection, your love. I am here to not just to be a designer, but create YOUR authentic branded experience for your clients that you love so dearly. 

    I’m a mid-western farm girl with what the east coast would call a serious waving problem (we pass, we wave) and a bottomless love for my hubby and spunky boy, I’m a former wedding planner and event designer who followed her calling into the world of pretty. However, I’m not just a typical girl who decided to “wing it” in the world of design. I have over 15 years of professional design experience working with small businesses and entrepreneurs. I also used to manage a print shop so I understand the needs of entrepreneurs and how to strategically get them most bang for their buck. (I mean - hello print design experience!!).

    I design profitable not just pretty brands that connect with your clients with your heart, PLUS my “hip-hip-hooray” and easy-going personality that makes working together like a virtual party (you now, the one where you pour the wine into a normal glass, so no one will notice and give the kids apple juice - no judgement here ;)). 

    FAQs

    How long does this process take?

    I know that when you make the decision to uplevel your business there is a drive and desire to have things done right away. I have set this package up to give you the time you need to provide me all of the information, create content for your new site, and have new brand photos taken if it is on your bucket list! You will have one month to provide all of the pieces needed (checklist provided) and then the design phase will start! Depending on constant communication and feedback your new brand and website will be launched in 3-4 weeks. (total of 8 weeks on average)

    What platform do you design your websites in?

    While my preferred platform is Wordpress with ProPhoto 6, I know that it is not an all in one solution for each client. I now offer Squarespace design as well. If you have a specific request you can sure ask, I have designed in a lot of different platforms, but these are my favorites for ease of use and design savviness. You will receive a recorded Zoom education call on how to use your new website and two weeks of virtual support too. Hooray!

    How much is ProPhoto or Squarespace?

    If you choose Wordpress with ProPhoto 6 you will need to have your hosting in place. I recommend Siteground for hosting purposes. (plans starting at $2.95 a month) For more information go to: https://www.siteground.com/web-hosting.htm

    Squarespace hosting has pay by month rates between $16- $26 OR yearly rates starting at $115 (which includes a FREE domain!). I would advise my clients to choose the yearly rates as it is a 40% discount compared to the month to month. You will not have to start paying for the site until we are ready to launch it! You can find more information about Squarespace at: https://www.squarespace.com/

    How much extra is the Dubsado integration?

    If you select the Dubsado integration to have your client experience set up and your custom systems and automations in place there is the additonal fee of $200 plus your monthly (or yearly) payment to Dubsado for $25 a low monthly payment. You can read more about Dubsado at here(this is an affiliate link)

    What do I need to provide to you to get started?

    In your welcome packet you will receive a checklist of the content that needs to be provided for you marketing materials and your website. I will create a Trello Board where you will upload all of your content and share links to dropbox folders or google drives with your images as well. 

    Do you offer payment plans?

    You have the option to pay in full and have it all wrapped up and taken care of. I do offer payment plans as well that would include 50% of the payment is due to secure your space on my limited calendar and the remaining 50% when we start the design process. This means that you will make your payments about one month apart. 

    Click above to get this party started and schedule a call!