templates and resources for photographers

the client experience shop


welcome packet 

Everyone needs a welcome guide for their business because every business needs to engage with new leads in a way that compels them to book and adequately communicates only the right information they need at that exact point in time. No more spending hours emailing and answering questions in hopes of getting a booking, having leads go cold on you, attracting clients that don’t fit well or failing to represent your business in an impressive way.

The welcome guide includes:

Designed by me and written by my conversion copywriter, this welcome guide template is fully scripted with prompts in key places so you can fill in your business details and personalize your brand voice. This InDesign template is available to purchase with options including portrait or wedding photography focus. You can easily slide in your images, insert your unique business details, and add a splash of your brand voice for a polished marketing piece that represents your business well, communicates your client expectations, and creates a personal connection with every new lead that inquires.

A fully designed and scripted customizable template - in InDesign with a portrait or wedding photographer option that you can easily personalize for your business

An educational video tutorial - that walks you through exactly how to use the file and an overview of how to update the template in InDesign. I'll show you how to change fonts, colors, images, text, formatting, exporting your file, and exactly why each section is included and laid out exactly the way it is (yes! There is a mega method to my madness.

what's not included:

Stock images used in sample display design, fonts (but you will receive instruction on where to purchase your very own license. They generally cost around $15-25.

The software to edit is not included. You will need to have Adobe InDesign to edit this template.

The ashton Malone collection

click here for a preview of the ashton Malone welcome packet

let me customize the template for you

short on time or
you don't have indesign

all for only an extra

You provide the content (based on the providedcopy prompts) and I do the design! Design time is one week after content is received.


find out more!

after booking guide

check out these other shop favorites  //  ashton malone brand collection

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off the shelf brand collection

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photographer price sheet

a special thank you:

to the talented photographers who gracious allowed me to use their photos in the designs of these templates.

Portrait Templates: Tami Fosher Photography

Wedding Templates: Jamie Wieseler Photography

let's build you a brand experience that connects with dream clients and keeps you booked solid

looking for a custom brand experience?

I'm in, Show me how!