Like most entrepreneurs, if you’ve been in business for any amount of time, you’ve probably struggled to generate leads to convert to clients to convert to revenue AND real relationships.
Maybe you’re not getting enough traffic to your studio or you’re not getting enough eyes on your website. If you know you have a great offering and can close clients, but you can’t get enough clients your way to close, I want to share a smart solution with you. It’s a great lead generation tool and a resource you can use to better serve your clients.
As socially responsible, heart-centered business owners, it’s hard to find strategic ways to market and grow your business without feeling icky or “salesy.” I don’t know about you, but when it comes to growing my business and serving my clients, I want things to be fun, natural, and real—lots of celebrating, lots of laughing, and lots of connecting. That’s why using Interact lead quizzes can be such a fun and useful way to get more people your way.
An Interact quiz does a number of things. It helps you:
You can serve your audience by offering them a solution to one of their problems. You can help them make a decision about themselves or educate them around a topic that will improve their lives.
You can also get valuable insights about your audience from a quiz.
When I created my lead quiz for my own business, I wanted to find a way to segment my followers according to their needs in order to better serve them. I know I hate when I receive emails that aren’t really specific to what I am looking for, so I wanted to be able to provide just what they needed.
I also wanted to help them discover where they were at in their journey and what service is best suited for them according to their goals and branding and design budget.
One great thing about quizzes is that they’re super fun (I mean—who doesn’t like to take a quiz that gives you more insight into your business or self?) and they don’t add to the dusty stack of pdfs many business owners are collecting in various places on their computers and phones.
So, chances are, you’ll turn more website visitors into leads, because they’ll give you their email address in exchange for taking the quiz and getting their results. THIS is how you grow your email list more organically. Then, you can start emailing these leads blog posts, offers, etc., tailored to their needs.
Creating a quiz to generate leads for your business might seem daunting, but it’s really straightforward and the point of this post is to give you an idea of how I did it, so you have a solid starting place.
Here’s what you need to do:
Interact offers a free trial membership and a number of subscription tiers based on your business needs and size. The tier above free gives you the ability to collect emails, which I think is the best option, because one of the big goals of a quiz is to grow your email list without having to spend a ton on advertising. It also ensures that you’re not driving traffic to your website without a way of “collecting” that traffic and trying to convert it into customers.
The next thing you’ll do is follow the step-by-step prompts to create your Interact quiz. You’ll want to think through the type of quiz you want to create and the results you want.
Here’s the very simple approach I used: I worked backwards!
To create the results for my quiz, I worked backwards from the results that I wanted my clients to end up on. That way I could specifically create questions that directed them to what their needs were.
I want to better support my followers with segmentation. Not all of my clients are ready for my top service and this quiz helps me better gauge what kind of followers I am attracting more of and where they are in their business journey. This allows me to create better content for them and their specific needs!
I ended up choosing the “personality quiz” that Interact offers, because it’s the one that helps me reach my goals.
Did you use auto-redirect or call to action on your quiz and why?
Once you’ve created your quiz, now all you have to do is add it to your website. You can either embed it on your website or generate a link that leads to your quiz. Easy peasy. Interact also provides step-by-step instructions on how to embed a quiz on your website.
If you’re a photographer, you might be wondering what kind of quiz to use and what your quiz should be about. Interact categorizes their quizzes into : personality, scored, assessment ( or multiple choice), matching, trivia, and true or false.
You can read more about all the types here in their “Explanation of Different Quiz Types” post.
The most popular is the personality quiz and it’s how I tailored my quiz. You can learn more about making the personality quiz here.
Before you pick the type of quiz you want, it’s best to think through what your quiz will be about, because that can help you pick the type.
As a photographer, you could create a lead quiz that asks the question: “What kind of session suits your needs?” You could then 1) solve their problem around what session to choose and 2) educate them on why, say, a mini session or lifestyle session is best for them. You could then continue to email them with info around those sessions and provide a call to action to book that particular session.
Or you could ask the question: “What style of Newborn session are you looking for?” This quiz could help your client drill down on their style and also give you insights into the kinds of setups and props your clients are looking for.
An Interact quiz is such a fun and useful tool to use to serve your audience, gather useful insights, and grow your email list. If you’re looking for a way to generate more leads or gather further insight, it definitely could be the solution you’re after.
If you have any questions and want to chat more about Interact shoot me a message via my contact form!
Hearts and Hoorays friends!
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