Do you wish you could cut through the clutter and figure out what marketing templates for photographers you really need for your business?
Should you have a new client magazine to hand out, a pricing guide, a print and product guide, or a what to wear guide? The list of “must-have” marketing templates could go on.
Just talking about the marketing materials this-that-or-the-other person tells you, you need can add a lot of pressure.
Forget all of those items for a minute—let’s talk about the MOST important pieces you can invest in for your photography business that will make the biggest impact.
So, let’s start with that goal in mind and then simplify what you need to do to lay the foundation for an amazing client experience that attracts, informs, and inspires clients to book you, tell all their friends, and keep coming back (well—except perhaps if you only shoot weddings, then we hope they don’t need to LOL).
Providing an experience is the most important part of your brand. Your brand—not just some logo—is your experience. When thinking through your client experience, you need to plan and be prepared to provide just what your clients need when they need it. No more, no less. If you provide too much all at once, you run the risk of giving them information overload and then chances are they won’t take action or make it through anyway.
When a client is left in the dark about what’s going to happen next, she feels like she’s not in control. She feels like she might annoy you by asking questions, but she really wants (and needs) is to ask more questions. Then when she asks questions, she typically feels like a bother. Then, if the answer doesn’t provide the information she needs because it was a rushed response, she feels like she got the brush off and is likely to go somewhere else. And let’s be honest—there are a lot of photographers to run too.
So what can you do? I mean you don’t want to be tied to your computer or phone all the times trying to give a super personal and lengthy response to every question, right?
The hard part then becomes what should you provide and when, right?
When you send too much information all at once, clients aren’t going to read it all and they are going to ask questions later on. Questions that you have probably already answered, LOL. And on the other hand, when you don’t provide enough, they have to ask questions to get what they need.
Do you see what’s happening here?
Clients will have questions and if you don’t connect with them at all of the right touchpoints by being too quiet, they won’t be wowed. (whomp whomp)
Okay, let’s dive right into it.
A welcome packet or welcome guide is the same thing as what many call a new client magazine. BUT! The crucial thing about a welcome guide is that it needs to have all of the right pieces so that it works for you so you don’t have to work as hard making the sell or answering questions.
The welcome guide is sent when a potential client reaches out about booking you and it should include:
This guide is sent after a new client books. This should include everything your client needs to know to have a successful experience with you. It should also include everything you need your client to do in order to ensure your photoshoot goes well.
This prepares them for the upcoming session. Again, only provide what is needed – no more. The more you overwhelm them, the more you will have to take care of them on the other end.
Here’s what to include:
And finally —the after session guide! After the session is when it becomes lackluster for many clients. I have been on the tail-end of an experience where I was left with so many questions.
As a client who’s had to ask the questions: “when will I receive my photos ?” OR “do you need anything else from me?” OR “do you have fun album or print options?,” I hate feeling like I am going to annoy anyone or am having to lead the process.
AND as a business owner, I hate when clients are asking me questions because it means I have to fully accept that I am not providing the experience that I should be.
Following your session, this the perfect way to have another warm touchpoint with your client that gets them raving about your polished client experience and telling all their friends. Plus, it’s also a great opportunity to gently upsell products and keep clients feeling important while they wait for their photos.
Here’s what to include:
These aren’t all of the marketing materials you need to create a client experience that knocks their socks off, but it is the beginning of an experience that will leave your clients happy and gushing about you. A well-thought-out and intentional client experience is the fastest way to more word of mouth referrals.
If you’d love to have these marketing templates for your photography business, great news—you can have them…TODAY…by grabbing them in my product shop.
Each ready-to-use, business-critical template has been designed by me and written by a professional copywriter. Think of these as half template + half guided coaching and cues for marketing materials for photographers that are 100% YOU and made for your clients. It’s the key to laying the foundation for a better brand experience that automatically markets your business and gets people talking about you.
Head to the product shop and check them out now.
If you’re looking for a more custom experience, check out my brand experience services for a complete brand experience overhaul including marketing materials and more.
Hearts and Hoorays!
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