Think back to when you first started your business.
You probably did your best to get a website up and add examples of your photography. Then, as your business grew, you likely revamped your website—maybe even had a new logo designed and more intentionally selected branding colors—and switched out the images to show what you were now capable of.
And then, time passed.
You evolved further, really honed in on your style, and grew into a professional photographer who is no longer a “hobbyist.”
You likely started identifying the types of clients you really jive with and want to work with on repeat.
And after all of that growth and development, you may find yourself in a place where something just isn’t right with your personal brand style.
You can feel it in your bones when you aren’t proud of your brand—when you have a vision in your mind and heart that isn’t truly reminiscent of what you see on your website, business cards, social media profiles, or marketing materials.
When you feel disconnected with your brand, you are not functioning at the highest level that your business could.
You are probably holding back on fully putting yourself out there in some way, shape, or form. And, you are likely hesitant to try new things or compete with the “big dogs”.
Think about it now…is there something you’ve wanted to do or someone you’ve wanted to reach out to, to collaborate with, but you’ve put it off because you’re not quite where you want to be?
When you don’t feel in tune with your brand, it is time for a change. Feeling out of alignment with your brand can really take a hit on your confidence as a business owner. It impedes how quickly and boldly you step up and play big like you know you’re meant to.
It can also eat away at your mental space when you feel like you’re always trying to work with a brand that doesn’t fit. This can hinder creativity and cause all sorts of mental blocks as you find yourself thinking: If I just had XYZ, it would be easier to create content or hash out my workflows and client experience.
If you have worked hard on your business, found your editing style and are consistent, and you have really forged the path that you want to go down, yet you know the brand you built from the beginning no longer represents who you are as a business owner now…
….LET’S FIX THAT!
So, what can you do? You can rebrand and reinvent yourself as the new you, you have grown in to.
If you’re in a space in your life, business and heart where you’re feeling the way I’ve described, then the thing you have to do is take action.
You need a brand that shows who you are, why you are unique, what your photography style is, and creates a connection with your potential clients so that they know who you are before they even meet you in person.
The biggest transformation that can come with an elevated brand is that you will start booking clients who are willing to pay for the experience they’re looking for.
→ These are the clients who see the value in professional photography.
→ The clients who aren’t booking on price.
→ The clients who are booking the photographer who can provide the style and package that will give them what they are looking for.
And what will make them stick around is the experience you provide. Your brand experience and well-thought-out client experience is what makes them come back time and time again.
It is what makes them tell all of their friends the VALUE in booking you NO MATTER how much it costs.
While there are always going to be the photographers who undercut you, trust me in saying this…they will never be able to provide the luxury experience you can create by investing in your brand and charging the prices you know you need to have a successful business.
When you are running a business on prices that aren’t sustainable, you will fail – end.of.story. When you are successful and create a brand that can last the test of time, you will thrive.
When you have all of the brand collateral that builds the experience you need to provide to charge higher prices AND a brand that creates a connection that converts potential clients into booked clients…
….you are building a business that can stand the test of time.
YOU WILL BECOME THE PERSON WHO SAYS:
“I feel like my brand and website reflect my personality just as I am. The heart behind my photography business bleeds from EVERY touchpoint. I have a clear vision of the experience I want to provide for my clients and I’m FINALLY doing it!” – insert your name here
Don’t you want this to be you?
And unlike regular website designers, I help you do all of that. That’s why I don’t call myself a website designer, but rather a brand experience designer or strategist—whatever you’d like to call me.
I help you brand your entire client experience and bring it in line with your personal brand style. I help you showcase your true value and serve clients remarkably well, which causes a major ripple effect in your business.
If you know this is the action step you need to take, hit the link to explore exactly what’s in my brand experience packages.
If you do nothing—when you know there’s just something not right with your brand and you’re not satisfying the needs of your clients in a way you desire—what will your business look like in 3 months, 6 months, or 1 year from now? What will it look like in 5 years? The same?
Let’s create a brand that’s in line with you; that pampers your customers and gets them gushing about you to every friend, co-worker, or stranger in line for coffee; and allows you to step confidently, boldly, and easily into the creative work or collaborations you’re meant to do.
Hearts and Hoorays!
P.S. I want to help you as much as I can. If you are unsure what the next best step for your brand should be, take my quiz that will directly show you how I can help you most at where you are at (It’s as easy as ordering a coffee and just as fun)!
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