Vicki, a photography business coach, came to me as a referral from my long-time mentor and friend, Melissa Love of The Design Space Co. Needless to say, I was honored to be considered for this project — as someone who has incredible design skills and plenty of experience, Melissa inspires me in more ways than one. I continue to be in awe of her design skills and am so grateful for our friendship.
Vicki is a talented and experienced visibility strategist and photographer who launched her brand, Vicki Knights in 2008. With a strong client base and a solid reputation, Vicki knew she was on the right track. She felt ready for a brand overhaul but didn’t know what was the best way to proceed.
When she approached me, Vicki had clear goals — she needed a brand revamp that aligned with her work and focused on her visibility coaching skills as well as photography services.
Rebranding doesn’t have to be complicated or overwhelming. Take Vicki’s case, for instance. She already had stumbled upon a ShowIt template that she loved. We came up with a clear strategy that focused on giving her brand a refreshed look and feel in order to showcase her services in the best way possible.
It was such a pleasure to collaborate with Vicki — she has great style, knows what she wants, and is a lot of fun to work with!
Curious about how we managed to make Vicki’s vision come to life? Keep reading for the full lowdown!
The custom brand design package that I put together for Vicki included:
- The Brand Foundation and Brand Identity Design
- Brand Stationery
Step 01. The Brand Foundation and Brand Identity Design
When I read Vicki’s responses to the brand foundation questionnaire, I was inspired by how much she cared about being authentic and genuine. She wanted her clients to “feel seen” when they browsed through her website — she wanted them to feel represented and heard.
This goes without saying but Vicki’s commitment to her work and her clients is phenomenal. She is fully invested in helping her clients feel empowered as they work on different ways to grow their businesses. She offers a variety of services like visibility coaching and brand photography and has launched many initiatives, such as group workshops and visibility retreats.
Honesty, hope, gratitude, and confidence are at the forefront of Vicki’s vision, values that we wanted to ensure were evident in her rebranding project.
Our goal was clear — we had to come up with a brand identity that Vicki loved, one that was approachable and elevated. The results were spectacular. Picture gorgeous teal and golden shades coupled with delicate leaf motifs and a warm, friendly vibe.
We also created a handy style guide for Vicki that shows her how to use the new branding across different platforms. This toolkit will allow Vicki to create new marketing materials and take control of her brand in the future.
Step 02. Marketing Materials and Brand Collateral
During the next phase of Vicki’s project, we focused on creating marketing materials and brand collateral that matched her vision and brand identity. It was important for Vicki to ensure that her clients knew the full range of services offered at Vicki Knights, such as mentoring as a photography business coach, brand photography, and personal branding for female entrepreneurs.
We wanted to keep this in mind as we worked on designing gorgeous marketing materials and brand collateral that could help Vicki feel more confident and on top of things as she interacted with potential clients and handed out her company’s brochures at visibility retreats and other events.
After seeing her revamped brand come to life, Vicki shared her thoughts with us and wrote:
“I have had so many compliments about my new branding and I feel like it has elevated my brand and made my new website look amazing. Ally could understand my vision for my new brand identity and she was responsive. I feel like my new brand identity has elevated everything for me!”
COULD YOU BE NEXT?
Rebranding can be a powerful tool that can work wonders for your business in the long run. If you’re a photography business coach, photographer, or a wedding professional who is looking to grow and transform your brand, you’ve come to the right place. I’ll be your guide on this exciting journey as you find ways to revamp your website and elevate your brand identity.
No matter what you’re looking for, we can help you come up with a plan that works for you and your business. Whether you’re looking for a website redesign, a full brand refresh, or a VIP day to tackle your marketing to-do list, we can work together to help your vision come to life.
If you’re ready to begin your transformation, book a call with me. We’ll go through different options and decide on a package that works for your business or makes the most sense for your needs. If you have any questions or concerns before we schedule a call, reach out to me using my contact form. I’ll get back to you as soon as I can.
