When you’re seeing everyone around you going through a rebrand, you can start to wonder: “do I need to go through a rebrand, too?”
Sometimes in the online space photographers rebrand, because it seems like the trendy new thing to do that everyone is doing.
And other times there are really important and legitimate reasons that a business owner rebrands their business.
So, how does one even know whether they need to rebrand their photography business or not?
Well, I’m going to help you figure out if your business really needs a rebrand. Here are six questions you can ask yourself to decide if a rebrand is in your future or not.
1. Have your goals or vision changed?
Think about where you’re at now than where you were when you branded your business or went through your last rebrand. Has your goals or vision changed? If the answer is yes, a rebrand might be in order. If it’s no, it might not be.
Jot down if you answered yes or no and then move on to the next question.
2. Have you niched down or found a clearer target audience?
Since you last branded your business have you niched into a specific industry or shifted your target audience? Another question you can ask is: Are you struggling to attract your ideal client?
If you’ve niched, shifted, or are not attracting your ideal, you might need to rebrand. Move on to the next question.
3. Has the market around you changed?
Does your brand still look current in relation to who your market is or who your competitors are? If it does, you might not need to rebrand. But, if it’s starting to look shabby and not in line with your market trends and preferences you may need to.
Alright, let’s look at the next question.
4. Does your brand reflect your business personality?
Can your market immediately pick up your personality, how you’re unique, how you can help them, and why they should care?
Is it true to who you are and who your business is?
5. Is your brand consistent?
Is your brand voice, image, and messaging consistent across your website, social media sites, and brand materials? Does it convey the feeling you want your clients to have after encountering you?
6. Are you proud to show off your brand to everyone?
This question is pretty self-explanatory. Have you shrunk back and been too shy and too embarrassed to hand out your URL when someone has asked?
If you answered “yes” to more questions than you answered “no” to, it may need to rebrand your business.
By now you probably have a strong inclination if you are ready for a rebrand or not. If the answer is a resounding YES and you are ready to start attracting more of the right clients and uplevel your business then you need more strategy in your website design. A pretty website is great, but it’s the strategy that actually gets you more of the right clients and grows your bottom line. But don’t worry, I know how to make your business pretty AND profitable 🤩. If this sounds like something you are ready for then click the button below and book a call where we can chat about your brand and website goals and build the perfect package just for you.
