I couldn’t have found a more fun-loving client when Raelene Schulmeister of Raelene Schulmeister Photography crossed my path. Raelene is tons of fun and super playful and her old branding came off more serious and closed-off than she wanted. She really wanted everything within her personality to truly shine in her brand, because she felt like there was a major disconnect.
Raelene is a photographer who has been in the industry for a number of years. She shoots weddings and also provides business consulting to other photographers who need a helping hand.
She decided it was time for a rebrand because she was finally comfortable with herself as a business owner and realized her business needed to show off her personality and reflect what made her different.
As part of my branding process, I always send my clients a questionnaire to answer.
Here’s how she answered some of my questions, so you can get a feel for the feedback she provided and how I took that feedback and translated it into her design:
This type of deep digging and feedback is invaluable. Without this underlying work, it’s much more difficult to truly brand a website that’s authentic to its owner’s vision and mission.
Before I begin working on logos, I always create a custom mood board for my clients.
Based on the images Raelene pinned on her inspiration board, I created the below mood board. Common threads emerged throughout the colors, fonts, and images she selected and I was able to pull out the following color palette and fonts. We were onto something!
Next, I started on the logos and came up with the following options:
After getting feedback from Raelene and doing my usual OCD tweaking and perfecting of the design, she fell in love with the following logo:
Raelene really wanted a website that made customers feel comfortable—like they could kick off their fancy shoes, curl up, and chat with her over a cup of coffee. She wanted it to feel super outgoing, fun, casual, loyal, and dependable.
We achieved this by:
For Raelene, we also built a custom ShowIt site. This is a website platform specifically for photographers that does an excellent job of showcasing photography portfolios.
Once I’d designed her website and after all the techy stuff and designs were approved, I started building her site (pink hammer and all).
I always build the homepage and the base template first. This way we can finalize the overall design aesthetic and work out the overall feel. So once the homepage is approved, I carry the design throughout the rest of the website.
We used her brand elements and patterns to spice up her photography images and website copy.
Are you ready to build a brand that not only showcases the REAL you behind the business you love but converts into more paying clients?
Hearts and Hoorays friends!
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