This may sound uber “unprofesh,” but my favorite tip for properly choosing your brand colors is to “follow your gut.”
So many times, creative entrepreneurs and brand photographers choose brand colors that are trending or that vibe with their industry only to feel a disconnect with their brand and like something just isn’t quite right later on.
We’ll go into some design techniques for picking your brand colors, but first—think of colors that make you happy and smile. Consider the colors you are naturally drawn to.
If you’re branding your business as a business that’s true to your authentic self, the right clients will fall in love with you and your brand.
If you edit your photos with a dramatic dark look, it would be inconsistent and also off putting if you have a light and airy brand with soft and neutral colors.
If you are a bubbly person who wears bright colors all the time, why would you want to have a brand that is blush and mint or dark and exotic?
First, be who you are and emote the feelings you want your clients to feel when they work with you!
Anytime we talk about color psychology, we’re talking about the perception or feeling a certain color invokes in you or potential clients. It’s really important to remember that every individual is unique and has a unique background, so people do experience colors differently.
For the most part, we’re talking about generalities here.
While we can’t categorize how every person will feel when they see a certain color, we can take a look at how each color makes you feel, how that pertains to your personality and brand, and how that relates to how you want your potential customers to feel.
By choosing a certain brand color, you can help reinforce who YOU are in your brand and make it stand out from others within your industry based on what we know about the psychology of color.
What emotions do you feel often? What emotions do you want your clients to feel when they engage with your brand?
Below is a quick color psychology graphic that lists branding colors and how they’re generally perceived when viewed.
Which colors stood out to you? Did you experience the emotions described when you viewed a color or did a completely different color make you feel something other than stated?
If you want to learn more on how to Build a Stand Out Brand hop over and grab my freebie! You can download it here:
If you have any questions on color selection or want to chat with me on how I can help you build your brand shoot me an email to firstname.lastname@example.org
Hearts and Hoorays!
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