Have you thought about the impression your brand is leaving on your prospective clients?
You want to make more money so you need to charge premium prices – right?
The problem that I see in the creative industry so often is that creatives will have that premium price tag but their brand doesn’t create that premium experience.
Big mistake – HUGE! (I love a Pretty Woman reference when I can toss one out!)
First impressions help build trust
A brand that doesn’t create an elevated experience that matches the price tag creates distrust and a HUGE disconnect.
If your brand ends up looking like you slopped it together in an afternoon Canva sesh, instead of an elevated and intentional experience your audience will notice.
When things look haphazard, sloppy, or plain shitty – it will make your audience question if your service or product is worth the investment. (or is it just as sloppy as your logo, website, and social media?)
My clients come to me ready to up their game and their prices. They are ready to invest in an elevated brand that is going to create a powerhouse experience. It is intentionally designed and consistent.
You have to make a good first impression with your brand because it takes at least 5-7 interactions before people even remember you.
9 times out of 10 if you aren’t booking at the prices you want to be – your brand is falling short!
Don’t you think it would be even harder to grab the attention of an audience who can afford premium with a poorly designed brand?
Let’s get real here for a minute, if you don’t even like to look at your own brand, do you think it is going to attract clients who want to give you boatloads of money?
10 seconds is all you have!
10 seconds is all it takes for someone to form an opinion about your business from the way your brand looks.
I know, we have all heard – “never judge a book by its cover” but obviously that doesn’t pertain to online businesses.
A brand is complex and is made up of so much more than just your logo but your logo plays a HUGE role in brand recognition.
Your logo has to be simple, unique, and effective – no pressure right?!
It has to be recognizable and memorable because if you can snag someone’s attention for 10 seconds – you will absolutely have the upper hand against any of your competition!
The brand mistake many creatives make…
The problem is that so many creatives try to DIY their logo. By shoving WAY too many elements into the design, using fonts that aren’t legible, or making it so generic that it looks more like #hotmessexpress.
If we aren’t grabbing the attention of our dream clients and making a great first impression to get them to stick around, then how do we expect to book more projects or make more sales?
How can we expect to charge premium prices if our brand isn’t well designed and creating a memorable experience?
It’s a delicate dance designing a brand that’s Unforgettable but that’s what I do! Wanna find out more? Reach out!
