creating an authentic brand matters

posted on:

June 18, 2021

Hi, I'm Ally,
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How committed are you to creating an authentic brand? 

Do you fully show up as yourself every day, in every way, no matter what? 

What if I told you that in a recent study it’s been found that 86% of consumers say that authenticity is a key factor when deciding what brands they like and support.

Would you show up authentically in your brand then? 

As a personal brand designer, my job is to create a brand that my clients are obsessed with so it is easy for them to show up confidently and authentically. Their brands become an extension of who they are.

I design brands inspired by my client’s interests and that showcase their personality. If you don’t like their brand – it’s not going to work. 

What does an authentic brand look like?

There needs to be intention behind the choice of:

  • color palette
  • font selection
  • design elements that bring cohesiveness to the overall brand experience. 

It is important to strategically create the emotions, through design, you want your potential clients to feel and set the tone for the entire journey they have with you and your brand. 

An authentic brand is key if you want to book more of those dream clients who like and support your brand, no matter the price tag.

You have to have a brand designed with intention and provide an elevated experience that is memorable and authentic. 

I’m here to tell you – Branding Matters! 

Good design and consistent design matter. Full Stop.

You’d be fooling yourself if you thought otherwise.

As consumers, we pay premium prices for an experience. 

We willingly pay more for a simple cup of coffee for the experience it brings, not because it tastes better. 

We spend hundreds, if not thousands of dollars, on a handbag because of the status it brings to carry that brand.

Here’s the thing though, not everyone spends thousands of dollars on a bag and you know what that’s OK.

There are clients out there who will willingly pay top dollar for your services if they are excited by your brand and see the value in it. 

Having a shit brand that is poorly designed isn’t going to create that longed-for experience is it? 

It’s hard to grab the attention of clients when you blend in with the crowd. Not having a memorable brand and a captivating experience will hold you back more than you know. 

Do you have a brand worth top dollar? If not, it’s time for a change!

If you are ready for your very own “Unforgettable Brand” and have me as your guide, check out my “tailor-made” brand experience service. This is where I take you on an exciting brand adventure starting with your brand foundation. Then we add as much or as little as you’re looking for and what your business needs. This could include brand collateral like welcome packets or stationery, and a website with messaging that attracts your very own dream clients. It is genuinely tailored to your budget and your needs.

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