You want to make an unforgettable brand first impression! In order to make a big impact and be remembered it’s a must to make a positive statement from day one when you have contact with a potential client. So today I am going to share with you my top two tips.
Tip #1 – Have a Pricing Guide ready to go for a potential client who reaches out!
You hear the ping, you read the email, you do a little happy dance because your dream client just reached out to work with you!
But then you get this nagging feeling of “gah I hope it’s me” that they choose to work with.
Do you find yourself asking…
“How can you separate myself from the competition?”
You need to take a good hard look at how you are responding to these inquiries and know you are making a great first impression.
If you haven’t thought this through before and you are guilty of replying with an excited email, that’s OK! That means you can start now!
How can you be sure to make an unforgettable brand first impression?
You need a pricing guide!
When you have a potential client reach out to you for more information on your services you need to have an intentionally written email response ready to go PLUS a pricing guide that is beautifully designed and provides them all the right information they need to book you!
This guide needs to be branded and full of snippets of your personality so you can create a genuine connection with your potential clients.
Your pricing guide should include:
- A heartfelt welcome
- An overview of the process
- Your packages, pricing, and payment terms
- A short Bio
- Frequently Asked Questions
- Next Steps and Contact Information
Trust me – this is where you will make your mark compared to a quickly typed phone message saying “Yes, can’t wait to work with you!”
I have created these pricing guides in a couple of different ways.
You can share the pricing guide as a pdf download or a hidden page on your website.
I love creating a pricing guide page on your website because it allows you to stay in control of what information is floating around and always know it is the most current.
So if you are thinking…
“I don’t really need this, my website has information (insert the rest of the excuses here)…”
You are missing the point.
Your website’s job is to provide enough information to peak interest and have them reach out BUT not overwhelm them.
You want to have a conversation to provide them with more information and let them get to know you personally and professionally. This allows them to make an informed decision on if they want to work with you.
That’s when the magic happens and they choose to work with you and officially become your client. That’s where the next tip comes in…
Tip #2 – Have a Welcome Packet to share with your new clients.
You’ve booked a new client! Hooray!
But now what?
You can’t let the ball drop there! I am sure you have dazzled them with your personality and got them all squared away with signing a contract.
Far too often, I see creatives drop the onboarding process right here – that’s it with the magic and the wooing – now you’re just a client. Whomp, whomp!
I mean it’s still exciting and all but does it feel that way?
After the client has signed the contract is your first opportunity to show how the rest of your experience is going to be. I am sure you want to start that off on the right foot right?!
If you aren’t sending a Welcome Packet (or often called a new client guide) then you should be!
Sending a welcome packet, showcases your professionalism and sets you and the client up for success with the project.
Your welcome packet should include:
- A heartfelt note
- Office Hours and Communication Policy
- Client Portal Details and Expectations
- Your Experience From Here
- Payment Information and Reminders
- Frequently Asked Questions
- Next Steps
This allows your client to be fully informed and aware of what’s to come. +Plus, it allows you to set the tone of the experience and established boundaries for the project moving forward.
Your welcome packet can be sent as a pdf attachment or as a hidden page on your website! This allows you to keep it private and only send it to new clients!
I love creating a welcome page on your website because it allows you to stay in control of what information is floating around and always know it is the most current.
Now you know my top two tips on making an unforgettable brand first impression and how to welcome your new clients with open arms!