You know the quote, “If you’re a jack of all trades, you’re a master of none.” And, when you’re a multi-passionate, multi-talented person that can feel kind of…harsh. Especially if you’ve been told that many times by the people in your life.
It’s great to be good, interested, and passionate about so many things, but how do you make that work in a business? And how do you turn that into a good thing rather than the mediocre thing you’ve always felt it means?
I have worked with so many photographers who want to be the end all be all, “I-do-everything photographer.” The problem with this theory is that you are then selling yourself for a quick buck instead of really being passionate about your services and in love with them.
When I brand my business—no matter what different types of services I’m adding— I stay truly authentic to who I am as a person and lean into that when I create my services and packages I offer to my clients.
By doing this, you can offer new and different session types within your niche OR you can become an educator in your niche. You won’t be remembered for EVERYTHING, but you will be remembered for what you excel at and are truly talented and passionate about.
Here’s the REAL truth about offering ALL THE SERVICES…
For the Real Talk video version of this blog post watch it here:
Sure, that sounds great, but pause and think about that for a minute. Not everyone is a great client and not everyone is the type of client you want to work with.
When you niche down and then add on multi-faceted services within your niche, your business will flourish because people will see your passion and talent in that area and start to remember you FOR THAT.
So, how do you pick a niche in your photography business? Well, I’m going to give you some homework, so you can do just that.
Here it is:
If you answered these questions out load, you might already have your answers. Is there a collective theme that runs through them? Find it. In there lies the photographer you want to be…the photographer who is happy and successful. In there lies your niche. Go after it!
But if you are want to work grab my How To Pick A Photography Niche Workbook so you can scribble your heart out! Brain dump all of your feelings, get messy, and do the work! You will be glad you did!Hearts and Hoorays!
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