When clients and colleagues begin to see you as the expert in your field and you know you’ve really mastered your craft, the natural next step is to add additional services—such as education, speaking, or workshops—to your offerings.
This is wonderful, but when you hastily tack them on to your existing brand, it looks like just that…a random add-on.
When you click through your website, it looks messy, current paying clients get confused because they’re not sure you even do the same services, and your prospective clients have NO IDEA what exactly they’re looking for and how to get it.
The biggest problem I see with multi-passionate, multi-service photographers is that they’ve created additional services without a plan.
You have to have a plan when adding a new facet to your business so you are adding income NOT taking away from your already successful business.
So exactly what did you do wrong?
Watch the Real Talk Version of this blog post here:
If you read this and think, “Gosh, this is totally me! My brand is a confused, hot mess right now,” then I want you to know that I can easily help you fix that with my FREE mini brand and website audit.
I will personally respond with your top 3 action steps to take to create a brand that connects with all of your audiences and converts into more paying clients.
Hearts and Hoorays!
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