Do you want to know what I love? I love newborn photos! I mean it if I was talented enough to be a photographer I would snuggle these little babies all day long. I even had a short stint as an assistant to a local newborn photographer and I LOVED every minute of it. So when Laura with Precious Little Sprinkles Photography reached out to me in hopes of creating a brand and website that would showcase her work – I couldn’t say YES fast enough to this newborn photography branding project!

Laura is a talented newborn photographer who hadn’t yet established her brand visually. From the first call with Laura, I was enamored with how sweet she was and how passionate she was about her work. I knew that she was going to be a dream client not just because I got to look at sweet little babies while working on her newborn photography branding project, but because she was really ready for the process and couldn’t wait to get started.

After we had our initial call I put together a custom package for Laura to fit her budget and business needs.

In her custom newborn photography branding package I included:

1. The Brand Foundation and Brand Identity Design
2. ProPhoto Website Template Customization

Step 01. The Brand Foundation and Brand Identity Design

When Laura shared with me her brand inspiration I knew exactly the direction that her brand was going to evolve. Precious Little Sprinkles Photography wasn’t just a brand that was short term, her message was one that was carefully crafted to evoke a comfortable and nostalgic feel. As a mama, I know what it feels like to want to have the perfect newborn photos and how nerve-wracking it was to select the perfect photographer.

Laura has a way of making her sessions easy and comfortable while taking photos that show the true meaning of family for a lifetime.

The first part of the process is to develop the brand foundation selecting the color palette, fonts, and elements. Then I set out to the design the brand identity and supporting logos.

Step 02. ProPhoto Website Template Customization

Once the brand identity was designed I headed into the next phase of customizing a ProPhoto template for Laura. We started with the Olivia Template from The Design Space Co. The classic appeal of the Olivia Template was the perfect fit for Laura’s new brand.

I was so honored to support Laura on her brand and website launch and I look forward to continuing supporting her brand and cheering her on!

I wanted to share a few things that Laura had to say about working with me and her newborn photography branding project.

My favorite part of the process was:

“Seeing everything come together! It was a multi-step process that really started out with me making a Pinterest board and writing about the business I want to build. Watching Ally take that and turn it into a brand with an amazing website was so much fun!”

Here is why I am looking forward to the future:

“Ally set me up with a beautiful brand that I am so excited to grow into! She left me with detailed videos on how to update and change every section of my website. She was very generous with her time and didn’t leave any leaf unturned. Because of Ally I am confident moving forward with managing my website!“

Could you be next?

If you are ready for your very own “Unforgettable Brand” and have me as your guide, check out my “tailor-made” brand experience service. This is where I take you on an exciting brand adventure starting with your brand foundation. Then we add as much or as little as you’re looking for and what your business needs. This could include brand collateral like welcome packets or stationery, and a website with messaging that attracts your very own dream clients. It is genuinely tailored to your budget and your needs.

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