Eek! There’s nothing more exciting than launching your new brand and doing virtual cheers with all of your biz besties to celebrate.
When it comes to launching a new brand, people usually fall into one of two camps…
I don’t want you to stumble into either camp, so I’m going to lay out a simple yet intentional step-by-step launch plan to help you launch your new brand with ease on launch day.
How does that sound?
Great! Let’s dive in:
Before you whip a launch date out of thin air based on your calendar, talk to your designer, copywriter, brand strategist, etc., and tell them what you timeline is. Ask them whether it’s doable or not and then once you have an idea about what everyone’s schedule looks like, take one more look at your calendar and set a firm launch date.
Make sure you give yourself and everyone adequate time to truly “do this thing right,” because it’s super disappointing to rush, rush, rush and then feel like nothing is really ready and your launch balloon is deflating by the second.
Here are some ways you can create hype:
Having a soft launch with your closest peeps is a great way to get feedback and highlight any bugs, typos, or glitches you might be having before you release your new brand with a bang only to find out later that things were lackluster or not working properly.
A week or two before you launch date, give these close contacts a peek at what you’ve got going on and ask them if they’d be willing to provide feedback. When you ask them if they’d be willing to look at your site and answer these specific questions, it makes that feedback even better:
Keep up the momentum of your launch and the buzz about your new brand by sending out post launch emails or a survey. You can even host an after-the-launch giveaway or competition to celebrate.
If you had people such as a designer, copywriter, coach, or biz besties who were super involved in the launch, send them a little something extra to make them feel special. When you truly connect, serve, and appreciate people, it does a lot for keeping you and your name top of mind.
The most important step to remember when you’re launching your brand or rebrand is to stay true to who you are. Spread the word about your new brand exactly how you would tell your friends and in a way that fits you and your personality.
Don’t try to be stuffy or share in a way that feels icky. If it feels forced or like it’s just an “i-hafta-do-this-to-do-item,” then it will come off just like that.
Just be REAL and do things how you would do them using the advice that you find that resonates.
If you’re thinking about launching a new brand or rebranding in the near future, I’d love to chat and get to know what ideas are running through that brilliant mind of yours.
Click below to learn more about my branding and website design services. Yes! Take Me to Your Services Page.
hearts and hoorays friends!
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