Client Launch: Golden Collective Photography

posted on:

July 30, 2020

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Today I am going to share with you the photographer rebrand story of my client Melanie the owner and photographer behind Golden Collective Photography.

The first thing I do after a potential client reaches out to me is stalk them. 😂 I am not even ashamed to admit it. I head to their website to see their work and check them out on social media to get to know them a bit better before the call. I didn’t even need to have a call with Melanie to know we were a good fit, I had already fallen in love with her – via her 2 golden retrievers! If you didn’t know, I am a bit dog obsessed and couldn’t believe how adorable her dogs were. Plus, her work was pretty awesome so I couldn’t wait to get started. We had a call and hit it off instantly and I knew this was going to be a dream project.

Even though I had already decided we were a dream team, here is what Melanie had to say about knowing I was the one:

“I loved Ally’s work, she made the booking process super easy and I could tell from our first call she understood who I was as a business owner.”

On our strategy session we talked about the budget Melanie had to work with as well as the goals she had for her business. The package that I had created for Melanie included:

  1. Brand Foundation and Identity
  2. Custom Homepage and ShowIt Template Customization

When Melanie shared her brand inspiration and the images I got to work with for her website, I was downright giddy! Guys, her headshots included her pups! YES! Dream come true!

Step 01. The Brand Foundation and Brand Identity Design

During the first phase of the project, the brand foundation, I started working through the creation of the color palette, font selection, design the brand identity logos, and bring it all together by showing the client how the styling of the brand comes together.

My website is clear, easy to understand, it has a voice and a message that resonates with potential clients!

Melanie boehm

Step 02. Custom Homepage Design and ShowIt Template Customization

After the brand foundation was all set and super dreamy, I set out to start working on the website portion of the project. By working with the budget that Melanie had for her project we had decided that we would design a custom homepage and 10 building blocks to be used to create and add the custom feel to the template she selected. This allowed us to create a simpler process where she rolled up her sleeves and did more of the work on her own site by adding her own content for the pages and allowing me to just hop in and add a bit of flair. I love how her site all come together and how it really showcases her photography style and how passionate she is about her work.

I am so grateful to have joined Melanie along her branding journey and support her in growing her business. If you are around Charlotte, NC and need a wedding or portrait photographer be sure to reach out!

Just for good measure, I want to share a bit more about what Melanie said about working with me and the photographer rebrand process.

What was your favorite part of the process?

“Ally! She is so so kind. One of the best humans I have ever interacted with. I can not recommend her enough. She goes above and beyond anything you could ever imagine.”

Here is what I am most looking forward to in the future:

“I am so beyond excited to launch my new brand and site in a couple of weeks and cannot wait to tell the world about Ally!”

Could you be next?

If you are ready for a your own photographer rebrand to create an “Unforgettable Brand” and have me as your guide, check out my “tailor-made” brand experience service. This is where I take you on an exciting brand adventure starting with your brand foundation. Then we add as much or as little as you’re looking for and what your business needs. This could include brand collateral like welcome packets or stationery, and a website with messaging that attracts your very own dream clients. It is genuinely tailored to your budget and your needs.

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