A photographer welcome packet is a must-have for any business. Most of us are running brands and families all at the same time, so we have to make sure we’re taking steps to protect our time and maximize our brand collateral.
When it comes to building a welcome packet, I actually recommend that you have two different ones: one to send to potential clients immediately following an inquiry and one to send to booked clients once they’ve booked (I call this an after booking guide).
Sending a properly laid out, professionally designed welcome guide helps you:
The most important thing about including a welcome packet in your client experience is that it has to be a completely branded package. This means it has to involve more than just shoving your logo into a welcome packet template, adding text, and calling it “ready to send.”
Your welcome packet is like opening up your physical business door and holding it open to invite potential clients in. It sets the tone for your business. When it’s not cohesively branded or doesn’t fully jive with your website or social media profiles, potential clients notice.
These guides include all the information that you would like to share with a potential client and a booked client. This might be areas that include: about you, your services, your process, what to expect, what to do at the end of a session, how to order, log-in details for your client portal, etc. We’ll break it down further below.
An initial welcome packet is typically what you send out to potential clients who inquire about your services. This provides a little bit more information about your photography packages than your website does or is a recap of what can be found on your website in case the potential client did meticulously read every single page LOL.
This should include sections such as:
Your after booking client guide is a branded document that should either be electronically sent or printed and handed out to every new client who books your photography services. This should include everything your client needs to know to have a successful experience with you. It should also include everything you need your client to do in order to ensure your photoshoot or project goes off without a hitch.
Hopefully, that helps you create your welcome packet and after booking guide with ease!
Welcome packets are some of my most favorite brand collateral to design because my background is in print and layout design. Brand collateral is so important and really builds your experience and shows you care. Plus you look uber professional so that is always a plus!
If you are looking to add a welcome packet to your client experience be sure to check out the templates available in the shop! These templates include the Canva template layout as well as professionally written copy so you will know exactly what to say and when to say it!
hearts and hoorays!
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