So many of us entrepreneurs are multi-passionate. We have big visions and see opportunity EVERYWHERE. We don’t necessarily want to be “all the things” (or do them), but we know there are more things we’re passionate about and more offerings we can dominate.
This idea-driven tendency can be overwhelming when we don’t quite know how to merge them all together, however—or even if we should.
This question alone can keep photographers stuck for months or EVEN YEARS.
Not knowing how to merge offerings and interweave the common themes in your multifaceted business can leave you spinning your wheels and making some costly mistakes.
Creating a cohesive and clear brand that is all encompassing is hard. But making your website actually make sense to your potential clientele is even harder.
How do you talk to so many different “dream” clients when they are all so different? How do you connect your services in a way that makes sense without losing business? How do you ensure you’re not confusing everyone?
How do you show this on your website?
How do you share this in your messaging?
First of all—let’s answer the question. You CAN have one website, one brand, and one account for your social media platforms if you do it right.
Watch the Real Talk Video version of this blog post here:
If you’re someone who’s asked this question and found yourself stuck with your branding, then I have something special for you…
Go here to get my FREE mini brand and website audit where I will personally respond with an action plan of the top 3 things you need to do to make your website clearer and more cohesive so that it connects with your target audiences and converts.
Hearts and Hoorays!
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