A welcome packet is a must-have for any business. Most of us are running brands (businesses) and managing family responsibilities, so we have to take steps to protect our time. But, with a bit of set-up to create a photographer welcome packet, you can give a stellar first impression without giving up more of your valuable time.
Sending out a strategic and beautifully branded welcome guide to your just-booked clients provides countless benefits to them and you, such as:
Your client booked you and paid your deposit or retainer. You could send a string of back and forth communications with all the ins and outs of getting ready for your session and paying any balances owed. Then, after your session, you’d could send more communication to follow up when the client’s gallery will be ready and information on edits, OR you could send one comprehensive, on-brand welcome packet.
I promise you the welcome packet is the best option for establishing your initial client communication!
A guide will give your clients the extra confidence they need after signing on the dotted line to know they made the right choice by choosing you. This immediate warm affirmation communicates from the get-go that you’re on your A-game and that they’re in good hands. The benefit to you will be the return in money and time, and wouldn’t we all like more of these things?
As a brand designer, there is something super important that I want to stress when it comes to your welcome packet – keep it on-brand, so it compliments your client experience beautifully.
Sure, anyone can buy a template, change out the words and move along. But when your brand isn’t consistent, you can lose the trust of your clients instead of solidifying their loyalty.
Yes, yes, I know they have already hired you from your online presence or perfect IG feed- but that doesn’t mean that you get to slack off on your brand duties. They chose YOU of everyone they considered, and that should make you feel pretty incredible! You’ll want to keep delivering more of what first attracted them to you.
So, right after they’ve made the decision for you, you can continue showing them excellence from the first touchpoint- your photographer client welcome packet. When they receive an onboarding guide consistent with your social media and website branding (the brand they booked), they’ll feel like they just made the best decision of their life! Clients take note of all the little ways we serve them, and by keeping your client welcome packet consistent with your branding, your clients will perceive you as an organized, top-notch pro.
Here are a couple of ways you can share a welcome packet with your clients.
BUT, there are some cons I should share. If someone shares an old copy of your welcome packet with a friend, it might contain outdated information, and they might form certain expectations that don’t align with how you’re serving your current clients. You might not want your last year’s pricing making it into the hands of this year’s client prospects. If you go with the PDF route, you’ll need to take more care (and time) than just uploading your logo to a template and calling it done.
The con here- you might find website updates very daunting or tedious to make. If managing your website isn’t your cup of tea, then the PDF option might be a better fit for you.
You’ll want to include everything your client needs to know to have a successful experience with you in an inviting, branded guide. You will need to share everything your client needs to KNOW and DO to ensure your photoshoot moves along smoothly. Then, when your session goes off without a hitch, your client will be over the moon and ready to sing your praises to anyone else needing your services.
Here are some pieces to include to ensure them of the excellent client experience they will receive:
If you are looking to add a welcome packet to your client experience, be sure to check out the templates available in the shop! These templates include the Canva template layout as well as professionally written copy, so you will know exactly what to say and when to say it!
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